Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Fat fingers suck…the value out of advertisers’ mobile budgets. Twenty-two percent of clicks on mobile ads are accidental, according to mobile app marketing platform TradeMob. Thus, with a good chunk of advertisers’ spend on mobile ads potentially going down the drain, Google is planning to plug that hole.