Will Publisher-Created First-Party Data Platforms Save Ad Tech?
Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech [...]
Why Tech’s Impact on Creative Will Dominate Discussion at Cannes Lions
Brand Marketing
Two key and thorny themes will dominate the dialog during Cannes Lions this year.
Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads
Performance Marketing
Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech [...]
Google Builds a Data Platform That’s the Last Piece of Its Ad Empire
Performance Marketing
Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to [...]
Sensors Will Have a Bigger Impact on Marketing Than the Internet Did, GroupM Exec Predicts
Performance Marketing
Delivering everything from increasingly sophisticated collision detection in cars to performance-enhancing data in smart fabrics in athletic apparel, sensors are ubiquitous on the CES showroom floor this year.
What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising
Performance Marketing
Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too.