ad technology

Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only […]

5 Intriguing Takes on Advertising and Technology’s Relationship Status

The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical example.

Why Tech’s Impact on Creative Will Dominate Discussion at Cannes Lions

Two key and thorny themes will dominate the dialog during Cannes Lions this year.

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech partners. It's also launching a marketing program to help brands increase the amount of unpaid posts.

Google Builds a Data Platform That’s the Last Piece of Its Ad Empire

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans.

Sensors Will Have a Bigger Impact on Marketing Than the Internet Did, GroupM Exec Predicts

Delivering everything from increasingly sophisticated collision detection in cars to performance-enhancing data in smart fabrics in athletic apparel, sensors are ubiquitous on the CES showroom floor this year.

What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too.

Why I Left New York for L.A. and Why You Could, Too

When I was six months pregnant, I was presented with the opportunity to move to Los Angeles and lead Huge's West Coast operations. It was the perfect escape hatch from the daunting task of trying to plan how to raise a kid in New York. My husband and I packed up and loaded our new family onto a plane headed for L.A.

AOL Gives Advertisers an Alternative to Facebook’s People-Based Marketing

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop, tablet or smartphone.

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

How big is programmatic advertising? It’s on track to be $20 billion big.This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double from this year’s $10 billion to $20 billion in 2016, according to eMarketer’s latest report.