Is Donald Trump's cash flow too little, too late? GIF: Yuliya Kim; Source: Getty Images
Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the young app.
How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double from this year’s $10 billion to $20 billion in 2016, according to eMarketer’s latest report.
Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media.
Two weeks ago Adobe published findings showing that Google’s Product Listing Ads are doing well among retailers. Now Marin Software is backing those claims with findings across all of its customers, not just retailers.
A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the
Already looking rocky at the start of the fourth quarter, the media economy this week was dealt a staggering blow by Hurricane Sandy.
Despite a decelerating economy and an increasingly gloomy macro outlook, media stocks have remained reassuringly buoyant, ticking upwards as other big-cap offerings sputter and sink.
Between the Olympics and the U.S. presidential election, 2012 is a biggie for brands, so much so that they got out of hibernation early.
Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publ