ad spending

Donald Trump’s Personal Money Probably Won’t Help Political Ad Spending

Is Donald Trump's cash flow too little, too late? GIF: Yuliya Kim; Source: Getty Images

Snapchat Is Asking Brands for $750,000 to Advertise and Won’t Budge

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the young app.

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double from this year’s $10 billion to $20 billion in 2016, according to eMarketer’s latest report.

Ad Spending Growth Declined in the Second Quarter

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media.

Advertisers Clicking Buy Button on Google Shopping Ads

Two weeks ago Adobe published findings showing that Google’s Product Listing Ads are doing well among retailers. Now Marin Software is backing those claims with findings across all of its customers, not just retailers.

Study: Prime-Time Spending Wildly Inefficient

A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the

Stormy Weather: Analyst Downgrades Ad Market on Sandy Fears

Already looking rocky at the start of the fourth quarter, the media economy this week was dealt a staggering blow by Hurricane Sandy.

Q2 TV Forecast: Cloudy With a Chance of Stasis

Despite a decelerating economy and an increasingly gloomy macro outlook, media stocks have remained reassuringly buoyant, ticking upwards as other big-cap offerings sputter and sink.

Nielsen: Global Ad Spend Up 3.1% to $128 Billion

Between the Olympics and the U.S. presidential election, 2012 is a biggie for brands, so much so that they got out of hibernation early.

Comcast Files Patent to Halt DVR Ad-Skipping

Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publ