Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge

Some brands balk at paying top dollar for one day of disappearing ads


Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the young app.

The messaging app with a heavy video focus has promoted itself to the ad world as a TV-style commercial space with millions of viewers a day. Snapchat only started running ads late last year, with its first coming from Universal Pictures for the film Ouija.

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