Why Publishers Need a Digital Liaison for Selling Online Advertising
There are near universal advertising sales hurdles as business information providers morph from publishers to media companies. There are famous examples of companies like Penton, Source Media, Randall-Reilly and others [...]
NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots
It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth [...]
Facebook Just Shared Insane Q4 Mobile Numbers and Ad Sales
Performance Marketing
Facebook's mobile sales continue to skyrocket, now accounting for 69 percent of its advertising business, according to results it shared today.
7 Big Stats From Facebook’s Q3 Earnings Report
Performance Marketing
Facebook's advertising sales jumped 64 percent in the third quarter compared to the same period year, as the company maintained momentum from earnings reports earlier this year.
Family Circle Redesign Puts Focus on Nontraditional Families
Performance Marketing
Meredith’s Family Circle is getting a facelift with its September issue. But the redesign, introduced earlier this month, isn’t just cosmetic—the magazine is also updating its content in an effort [...]
Twitter Reveals MoPub’s Ad Growth
Performance Marketing
Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a [...]