How Television Has Become the Newest New Media

Viewing via IP addresses takes the tube 2.0

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As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting the best results and your brands are reaching the right audiences.

Every day, we are asked questions like "What is Hulu's median age?" (it's 33), "How do we index against millennials?" (we index at 159), and "What are your most popular shows?" (what's popular on TV is popular on Hulu).

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