ABC remains the only one of the big four broadcast networks shut out of the NFL broadcast business, but it has a lock on its yearly marquee live TV event for the next 12 years.
When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.
One of the classic moments from the James Bond films takes place in the first few minutes of 1964's Goldfinger. Having wiggled out of his wet suit, Sean Connery steps into a smoky Latin nightclub where he flicks his cigarette lighter to check the time on his wristwatch.
If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the marketing moment of the year.
In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance Black tossed down the gauntlet for LGBT rights—and he's been a tireless fighter for the cause ever since.
The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.
Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There were also touching "LLAP"—live long and prosper—tributes to Leonard Nimoy, who died.
Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today.
Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards.
For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.