ABC Will Air the Oscars Through at Least 2028
ABC remains the only one of the big four broadcast networks shut out of the NFL broadcast business, but it has a lock on its yearly marquee live TV event [...]
Media and Entertainment Stars Toasted the Oscars
Brand Marketing
The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.
10 Must-See Digital Marketing Stats From the Past Week
Performance Marketing
Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There [...]
These Oscars Advertisers Got the Biggest Brand Lifts on Social Media
Brand Marketing
Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today.
Here’s How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies
Performance Marketing
Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards.
Lego’s Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars
Brand Marketing
For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.