These Oscars Advertisers Got the Biggest Brand Lifts on Social Media

Samsung finds a new way to win, while Dior wowed viewers

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Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today.

Data company 4C Insights found that Samsung achieved the highest brand affinity lift (24 percent) on Twitter and Facebook during the awards gala thanks to getting seven minutes of air time in terms of commercials and in-show activations. Indeed, the old-fashioned way for a marketer to grab consumers' attention—to pay for it—still works, in case you were wondering.



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