Nate Silver Dumps New York Times for ESPN
The New York Times has let statistics wunderkind Nate Silver slip from its grasp, much to the delight of ESPN and ABC News.
So Much for 2008: Election Shatters Digital News Records
Performance Marketing
It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election.
LDS Church Pulled Ads During Romney’s Run
Performance Marketing
In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely [...]
Decision 2012: The Good, the Bad and the Funny
In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President [...]
Twitter Election Highlights: John King Becomes an Ad
Performance Marketing
CNN political analyst John King impressed Twitter users with his county-by-county electoral map knowledge tonight—not to mention the touch-screen map that's become part of his signature reporting style in recent [...]
Michelle Obama and Joe Biden’s Twitter Twist
Performance Marketing
First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The [...]