2012 Presidential Election

Nate Silver Dumps New York Times for ESPN

The New York Times has let statistics wunderkind Nate Silver slip from its grasp, much to the delight of ESPN and ABC News.

Even at CES, Marketers Grapple With Innovative Advertising

President Obama may be the leader of the free world, but he may also be the leader of the advertising world.

The Geeks Shall Inherit the Earth

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers and the same route his dad had taken.

Here’s One Advertiser Who Swears Mobile Ads Work: Obama

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operative

November Rain: TV’s Big Surge

The morning after Barack Obama secured his second term as the 44th president of the United States, two significant events occurred that left TV ad sales executives breathing a little easier.

So Much for 2008: Election Shatters Digital News Records

It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election.

LDS Church Pulled Ads During Romney’s Run

In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely HBO's

Decision 2012: The Good, the Bad and the Funny

In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President Obama.

Twitter Election Highlights: John King Becomes an Ad

CNN political analyst John King impressed Twitter users with his county-by-county electoral map knowledge tonight—not to mention the touch-screen map that's become part of his signature reporting style in recent years.

Michelle Obama and Joe Biden’s Twitter Twist

First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The first lady has 2 million followers on Twitter, while Biden has 316,000, and the two political figures are direct messaging (DM) their audiences to re-elect President Barack Obama.