November Rain: TV’s Big Surge

Postelection ad dollars pour in as clients free up budgets, N.Y. gets back to work

The morning after Barack Obama secured his second term as the 44th president of the United States, two significant events occurred that left TV ad sales executives breathing a little easier. For one, the last of the New York media agencies that had been shuttered in the wake of Hurricane Sandy were back under full steam after a week of paralysis. And perhaps just as importantly, clients that had been waiting out the election results once again began spending a good deal of their fourth-quarter budgets on national TV inventory.

If Mitt Romney rather understandably woke up in a lousy mood on Nov.

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