As this year’s winners of the Diversity Achievement and Mosaic Awards demonstrate, diverse messages are good business. “Multiculturalism is the new mainstream” says Constance Cannon Frazier, COO of the American…

  Multiethnic Ad Campaign   Agency: Lopez Negrete Communications Client: Dr Pepper Snapple Group Campaign: Vida23: Sabor a Otro Nivel   Challenge: Engaging bicultural Hispanics—particularly those between 18 and 24—and building an emotional attachment and brand preference…

  Multiethnic Student Programs     Agency: The BrandLab Campaign: Various Student Programs   The BrandLab’s vision is simple: Advertising and marketing thrive when they incorporate the insights and creativity of people from diverse cultural and socioeconomic…

Corporate Leader   General Electric   For a company with GE’s global reach, diversity is not just a moral imperative, but a business requirement. The company’s talent needs to reflect the communities it operates…