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About "The New America"

  • January 11 2012

As results from the 2010 U.S. Census reveal, the American landscape has changed significantly. The shifts related to race, age, gender, ethnicity, geography, income and other key demographics are profoundly impacting our country. Adweek is pleased to partner with Draftfcb, the global agency behind the award-winning Census campaign, to present The New America. This site is dedicated to providing timely and topical news and insights on what the metrics mean for marketers, ad agencies, publishers and technology companies.


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