Sometimes the best way to get information is to ask a lot of questions. That's exactly what 26 Russian executives will be doing for the next two weeks at 17 Minnea" />


Sometimes the best way to get information is to ask a lot of questions. That's exactly what 26 Russian executives will be doing for the next two weeks at 17 Minnea" /> INTERNATIONAL TRADE <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Sometimes the best way to get information is to ask a lot of questions. That's exactly what 26 Russian executives will be doing for the next two weeks at 17 Minnea | Adweek INTERNATIONAL TRADE <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Sometimes the best way to get information is to ask a lot of questions. That's exactly what 26 Russian executives will be doing for the next two weeks at 17 Minnea | Adweek
Advertisement

INTERNATIONAL TRADE



Sometimes the best way to get information is to ask a lot of questions. That's exactly what 26 Russian executives will be doing for the next two weeks at 17 Minnea

Advertisement

The Russians will present some of the trickier problems they face in developing marketing and advertising programs for their products and services and Colle & McVoy execs will work out a hypothetical campaign to demonstrate how to problem solve American-style.
The exchange program was set up by the International Business Development Coalition. Colle & McVoy was selected because it is 100% employee-owned. Most new Russian companies are employee-owned and are anxious to get a look at how the operation works on a day-to-day basis.
Copyright Adweek L.P. (1993)