The Russians will present some of the trickier problems they face in developing marketing and advertising programs for their products and services and Colle & McVoy execs will work out a hypothetical campaign to demonstrate how to problem solve American-style.
The exchange program was set up by the International Business Development Coalition. Colle & McVoy was selected because it is 100% employee-owned. Most new Russian companies are employee-owned and are anxious to get a look at how the operation works on a day-to-day basis.
Copyright Adweek L.P. (1993)