Babies are always big at the Super Bowl. This year, Budweiser might have the cutest one.
A new baby Clydesdale, born Jan. 16, will star in the Anheuser-Busch brand's traditional 60-second Clydesdales spot on this Sunday's game. To build anticipation, Bud last night sent out its first-ever tweet, asking fans to name the foal using the hashtag #Clydesdales.
"This newest member of the Budweiser Clydesdale family was seven days old on the day this part of the Super Bowl commercial was filmed," said Jeff Knapper, general manager of Clydesdale operations. "A star was truly born on Jan. 16."
In addition to the 150-pound baby, two other young Clydesdales will appear in the spot—an 8-month-old and a 2-year-old—along with a full hitch of eight adult horses.
The ad, titled "Brotherhood," created by Anomaly in New York, was partially shot at the 300-acre Warm Springs Ranch in Boonville, Mo., the breeding facility for Budweiser's Clydesdales.
More than 30 Clydesdales are expected to be born there this year. This commercial will "take the Clydesdales advertising into new territory by providing a new level of access to their early years," the brewer said.
Bud waited to join Twitter until it introduced age verification last summer, allowing the beer to restrict its tweets to people 21 and older.
Along with the Clydesdales :60, Anomaly also produced two 30-second ads for Budweiser Black Crown, a new beer.
Rounding out A-B's Super Bowl lineup this year will be two 60-second ads from Translation for Bud Light and one 30-second ad from Mother for Beck's Sapphire, also a new brew.