Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.

Why Agency Vet Matt Britton Is Getting Out of Influencer Marketing and Into AI

Suzy will focus more on data than on content.

For Facebook at SXSW, It’s All About Video Storytelling

Activation includes Instagram, a Messenger bot, and Oculus.

Elon Musk and Jonathan Nolan’s Gorgeous ‘Trailer’ for SpaceX Draws Inspiration From David Bowie

At SXSW, the duo talk about the future of transportation.

How L’Oréal Is Using Tech to Make Thousands of Custom Skin Shades

At SXSW, using algorithms and machines to whip up foundation and serum.

Google Turned an Austin House Into a Giant, Connected Fun Home to Promote Google Assistant

Including a lowrider car and connected lawn sprinklers.

Where to Eat in Austin During SXSW, as Voted by Marketers

Agencies and publishers pick their favorite BBQ and tacos.

Want to Know Which SXSW Events Are Must-Sees? Ask This Chatbot

‘Survival Guide’ aggregates the best panels and parties.

Google Plays Up Gender Equality-Related Searches for International Women’s Day

Here’s one: Sexual harassment queries are up 99% from last year.

How Under Armour Makes Its Snapchat Ads In 5 Seconds or Less

The athletic brand continually tests the platform.

Quantcast Hires Former Time Inc. Exec Meredith Long as Chief Revenue Officer

AI tech company builds up publisher-focused resources.