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Kristina Monllos
Crispin L.A. Gets a New Creative Chief Kevin Jones shifts from Wieden + Kennedy

Crispin Porter + Bogusky has reached inside Wieden + Kennedy to fill its top creative role in Los Angeles. Kevin Jones, a creative director at Wieden in Portland, Ore., is joining…

December 9, 2014, 6:07 PM EST

Brand of the Day: Coca-Cola's Fairlife Milk Vows to Move On From Racy Ads Pin-up girls deemed sexist

It was only been a matter of time before Coca-Cola got into the dairy game. It's already conquered soda, sports drinks, water and juice. And if you're going to rule the…

December 9, 2014, 9:49 AM EST

This L.A.-based Agency Uses Instagram to Create Buzz theAmplify pairs entertainment clients with influencers

Specs Who: Justin Rezvani, founder, CEO What: Instagram marketing agency Where: Los Angeles Since its launch in January, theAmplify has put its energy toward matching Instagram influencers and brands for its entertainment clients, which…

December 9, 2014, 8:57 AM EST

Brand of the Day: REI's Great Customer Service Hits the Big Screen in Cheryl Strayed's Wild These boots were made for replacing, and fast

When major brands appear in Hollywood films, you tend to assume some money changed hands in a product placement deal. Not so with REI and the movie Wild. The film is…

December 5, 2014, 1:55 PM EST

Brand of the Day: Mucinex's Mr. Mucus Even More Muculent After Makeover Slimy spokesman now in 3D

Never mind the magic of computer animation, mucus is a strange choice for a brand mascot—even if the brand happens to be Mucinex. Now for the latest: Mr. Mucus, the…

December 4, 2014, 7:00 AM EST

Brand of the Day: Peeps Trains Its Eagle Eye on Christmas But can Hot Cocoa Peeps really replace gingerbread?

Candy canes rule Christmas, M&Ms have a lock on Halloween, and for Easter there are Peeps. In fact, even if you don't observe Easter, chances are you know Peeps—the sugar-coated…

December 3, 2014, 7:00 AM EST

Brand of the Day: Girl Scouts Take Their $800 Million Cookie Business to the Web Thin Mints are a click away

The first Girl Scout cookie was sold in 1917 to raise funds for a troop in Oklahoma, and the young ladies in the green vests have been peddling their baked…

December 2, 2014, 7:00 AM EST

Brand of the Day: American Girl Pledges to Give up to 1,000 Dolls a Day Holiday generosity is also good marketing

'Tis the season when brands inevitably feel charitable (not least because gestures to the disadvantaged create a halo effect) and the American Girl brand just kicked off this year's spate…

November 25, 2014, 3:01 PM EST

Brand of the Day: National Car Rental Meets its Toughest Customer in Patrick Warburton New spokesperson wants control, and gets it

Next time you're stuck on a slow-moving line at the airport car-rental desk, fantasize that you're Patrick Warburton. Over 6 feet tall and built like a mountain, Warburton also has…

November 24, 2014, 1:08 PM EST

Brand of the Day: Yes, TGI Fridays Is Bringing Its In-Restaurant Mistletoe Drones to the U.S. U.K. stunt to fly here

Lots of couples kiss in restaurant booths, but the ones doing so at TGI Fridays this holiday season might want to be careful: A device hovering overhead might be taking…

November 21, 2014, 7:00 AM EST

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