Why AT&T Sees The Masters as Its Super Bowl, With Spots About 5G, Gender Equality and More

Ads helmed by directors like Kathryn Bigelow and Michel Gondry

AT&T has several spots airing during The Masters. AT&T

Golf fans paying close attention to advertising during The Masters have likely noticed a number of ads from AT&T. The telecom giant views the golf tournament as its Super Bowl, a time when the brand pushes its creative and storytelling boundaries.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.