Why AT&T Sees The Masters as Its Super Bowl, With Spots About 5G, Gender Equality and More

Ads helmed by directors like Kathryn Bigelow and Michel Gondry

AT&T has several spots airing during The Masters. AT&T

Golf fans paying close attention to advertising during The Masters have likely noticed a number of ads from AT&T. The telecom giant views the golf tournament as its Super Bowl, a time when the brand pushes its creative and storytelling boundaries.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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