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Kristina Monllos

Here Are 5 Tips for Making McDonald's a 'Modern, Progressive' Burger Brand

Experts have suggestions for new Global CMO

McDonald's hasn't been lovin' it for some time. Sales are sliding, revenue is down, and fast-casual chains are booming. Its image needs a major refresh. Which is why the fast-food…

McDonald's Hires an Ex-Obama Aide for PR and a New Global CMO

Robert Gibbs, Silvia Lagnado to help build 'more progressive' brand

McDonald's today announced two key hires who will be tasked with helping the brand build a more progressive company. The fast-food giant tapped Silvia Lagnado, former chief marketing officer for…

Will Ads on Shipping Boxes Be the Key to Amazon's Profitability?

The space could be effective if used judiciously, analysts say

Some Amazon.com consumers came home last week to find tiny, yellow, chaos-loving creatures on their doorstep. Well, sort of: They were characters from the movie Minions, printed on shipping boxes…

Taco Bell Is Offering Booze With That Chalupa. Should Other Chains Follow Suit?

A way to compete with fast-casual restaurants

In an attention-grabbing move, Taco Bell announced earlier this week that one of the chain's Chicago locations would be serving alcohol. Yes, some Taco Bell consumers will finally have a cold beer…

Can an Ad Agency's Hackathon Approach Help Solve the California Drought?

Deutsch L.A. and USC hope to spark big, workable ideas

California's water problem is getting worse and worse—the drought is in its fourth year—and this weekend advertising and marketing professionals will team up with University of Southern California students to…

Meet the Flavor Force, Popsicle's Marvel-Created Marketing Superheroes

Fighting the evils of heat and boredom

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange,…

Inside Whatever, USA: Bud Light's Party Town as 'Content Factory'

Millennials, Snoop Dogg help brand spread the word

On California's Catalina Island Saturday afternoon, a well-known performer took a quick bike ride through town, ostensibly to deliver hot dogs. But Snoop Dogg didn't actually hand out franks; instead,…

Meet the Man Reinventing Late Night: A Public-Access Star Who'd Rather Fail Than Bore You

Fusion's Chris Gethard is a host for the social age

Behind a DIY, delightfully haphazard set, you can find pieces of late-night history—carefully wrapped in plastic—that were unsanctimoniously chucked outside of the Ed Sullivan Theater. They're part of David Letterman's set, and…

The Star of Bud Light's Pac-Man Stunt Had No Clue He'd Be in a Super Bowl Ad

How a 90-second spot changed his life

Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man. That man is 30-year-old Riley Smith, who…

Welcome to Whatever, USA, Bud Light's Big Party for a Few Fans

Festival kicks off today; brand sees benefits beyond attendees

Last year Bud Light took experiential marketing to a new level with its secret party town, Whatever, USA, which turned Crested Butte, Colo., into a giant, all-expenses-paid beer bash for…

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