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Kristina Monllos

For July 4, Tillamook Takes a Stand Against Un-American American Cheese

Honest Abe joins campaign against processed cheese

As we near any holiday—July 4 is coming up!—we watch brands try to capitalize on it by using social media to link themselves to the milestone. The West Coast dairy…

This French Beauty Brand Wants Women to Be Comfortable With Their Flaws

While still using Vichy's products, of course

For cosmetics brands, touting a particular product's capabilities—that it gets rid of redness, say, or makes your face radiate—is standard. But that method of advertising can often impose a certain…

How Marc Maron Built a Brand That Helped Him Land the President

On WTF podcast, the personal became the professional

That President Barack Obama said the n-word earlier this week while making a point about racism in America understandably made headlines. That he said it during his appearance on WTF…

How Does Making Apple Change Its Plans and Pay Artists Impact Taylor Swift's Brand?

Definitive voice on the streaming music biz

Taylor Swift yesterday penned an open letter to Apple challenging the tech behemoth's decision not to pay artists while consumers try out its new music streaming service, Apple Music, with…

Stars of Sundance Documentary 'The Wolfpack' Experience Life Beyond the Lair

How the Angulo brothers view media and advertising

With the June 12 theatrical release of The Wolfpack—winner of this year's Sundance Film Festival Grand Jury Prize for U.S. Documentary—the Angulo brothers have been thrust into the media spotlight,…

George Clooney's Tequila Goes Old-School and Lo-Fi With Its New Campaign

Fans asked to submit their own videos, too

To stand out among digital marketers, the new trend might be to go analog. Casamigos, the tequila from George Clooney and Rande Gerber, is the latest to go lo-fi with its…

Treasury Department Says a Woman Will Appear on the $10 Bill

Viral campaign sought to put a woman on the $20

By 2020, the centennial of the 19th Amendment giving women the right to vote, the $10 bill will feature a portrait of a woman, the Treasury announced today. The news…

Tap This Apple Watch App at Cannes, and Someone Will Bring You a Glass of Rosé

VIP perk shows potential of beacons

Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a…

The Gap's Biggest Problem Is That It Lost Its Brand Identity

Once effortlessly cool, now everything—and nothing—to everyone

This week The Gap said it would close 175 of its stores in North America, or roughly a quarter of them, due to lackluster sales. The retailer also plans to cut…

For This N.Y. Shop, Selling Broadway Shows Is Anything but Traditional

AKA NYC's ads lean on entertainment, not critics’ accolades

Specs Who (Front to back) ecd Bashan Aquart, managing partner Elizabeth Furze, content director Jamaal Parham and managing partner Scott Moore What Full-service entertainment marketing agency Where New York, London, Sydney Founded in 2010…

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