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Kristina Monllos

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Why Dove, Coca-Cola and McDonald’s are smiling at millennials

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in…

GMC Touts Precision in New Ads from Leo Burnett

Brand will double its media spending this year

General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in the…

Frank Underwood of House of Cards Gets Campaign Posters Inspired by Those From History

The third season of Netflix's government drama House of Cards will officially be available to stream on Friday. And (spoiler alert) Frank Underwood has consolidated his power. Apparently, lots of…

Chrysler Is Putting Its Digital Agency Under Review

SapientNitro has handled the business since 2010

Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process. For now it remains unclear if the automaker is using a consultant, which agencies could be…

Ving Rhames Is ADT's First Spokesman in New Campaign From Doner

First work under CMO Jerri DeVard

In June, chief marketing officer Jerri DeVard hit the rewind button, moving ADT's creative business back to Doner after only eight months with Arnold. Now, Doner's first work for the security…

Sperry Goes Back to Basics With a Campaign for Adventurous Millennials

Retooling brand to complement intrepid founder

Founded in 1935 by former Naval officer Paul Sperry, the Sperry brand, known for its Top-Sider boat shoe, has a storied history. And the 80-year-old company is harnessing that with…

Parks and Rec Made a Bunch of Fake Ads for Last Night's Show, and They Were Great

NBC's Parks and Recreation will soon come to an end, and the writers of the heartwarming, droll comedy have been knocking it out of the ... well, park. The first of…

Interpublic's Net Income Rose 84% in 2014

Q4, full year see strong revenue growth

Interpublic Group today reported gains for the fourth quarter and the full year, with profits growing 84 percent in 2014. The holding company ended the year with $7.54 billion in revenue,…

Deposit Bits of Nature Into Old Spice's Weird Vending Machine, Get Even Stranger Stuff Back

Got a pinecone? Trade it for a Sega Genesis

To promote a new collection of scents—Timber, Amber and Citron—Old Spice has placed a rather generous and oddly specific machine in Grand Central Terminal's Vanderbilt Hall. Nestled behind fake pine trees…

John Oliver Made This Perfectly Bitter, Curse-Filled Farewell Ad for RadioShack

The end of RadioShack is nigh. And in John Oliver's fantasy world, the 94-year-old brand wouldn't sputter out gracefully. No. It wouldn't even be passive-aggressive about its slow decline. It…

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