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Kristina Monllos

Q&A: Milana Vayntrub, aka AT&T's Lily, Tells Us About Directing Her First Commercials

Milana Vayntrub, the actress who plays AT&T's endearing spokeswoman Lily, just directed her first commercial work for Cracker Barrel Macaroni & Cheese.  The comic new spots, which Vayntrub directed through Crispin…

Tostitos Created a Ridiculously Amusing Telenovela to Promote Its New Spicy Chips

4-episode series from Goodby, Silverstein & Partners

The rollout of new chips and salsa products isn't inherently dramatic. Nobody waits in line for hours as they would for, say, a new iPhone. But that doesn't mean you…

Here's Why the Tribeca Film Festival Created an Award to Recognize Branded Content

Derek Lam, Samsung selected as finalists

The Tribeca Film Festival today announced finalists for its first branded content award. That's right—even New York's sought-after film festival is championing the marriage of entertainment and advertising.   Eight brands…

Cookie Monster Is Even More Impatient in This Great Bonus Footage From the Apple Ad

Fake behind-the-scenes footage, where celebrities are playing exaggerated versions of themselves, can be fun if a bit narcissistic. Luckily, that's not the case for Cookie Monster in Apple's latest iPhone…

Gym Billboard Angers People With Claim That Aliens Will 'Take the Fat Ones First'

A billboard for a gym in England has upset passersby with its scientifically unprovable claim that when aliens invade our planet, "they'll take the fat ones first."  Even in this comic context,…

Droga5's First Ads for Shea Moisture Address the Racial Divide in the Beauty Aisle

Shea Moisture is using its first TV commercial, created by its new agency, Droga5, to generate awareness about segregation in the beauty aisle. With #BreakTheWalls, the brand looking to "highlight the…

SAV Studios' Founder Thinks Brands Should Have Content Studios of Record

Shop's clients include Pepsi, Vizio and Neutrogena

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio Where Los Angeles and New York James Shani,…

Mini Is 'Reevaluating' Its Relationship With Abby Wambach Following DUI Arrest

Pulls ads featuring retired soccer star

Mini is reconsidering its relationship with Abby Wambach. The BMW-owned brand's decision follows the retired soccer star's arrest early Sunday in Portland, Ore., on charges of driving under the influence…

Here's The Story Behind Hamburger Helper's Viral Mixtape

'Watch the Stove' has been played over 4 million times

On Friday Hamburger Helper dropped a five track mixtape, "Watch the Stove." By Monday morning the brand had garnered 432,660,000 social impressions and 4,086,000 plays on SoundCloud. The response was…

Rhode Island Will Revamp Its Marketing Campaign After a Disastrous Roll Out

Promotional video included footage from Iceland

Earlier this week, Rhode Island unveiled a new marketing campaign for the state. The effort from the Rhode Island Commerce Corporation, Havas and famed designer Milton Glaser was swiftly met…

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