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Kristina Monllos
Brand of the Day: MeUndies Uses Delivery, Porn and Football to Drive Brand Awareness Unconventional or marketing 101?

Another day, another way to disrupt a market. Enter MeUndies, the online underwear subscription service, which will now deliver underwear in just an hour if you live in certain areas of…

December 11, 2014, 11:14 AM EST

Brand of the Day: L.L. Bean's Duck Boots Are On Crazy Backorder You could be on a wait list of 100,000

If you were looking to nab a new pair of L.L. Bean Duck Boots for yourself or someone else this holiday, well, you've waited too long. You'll have to battle…

December 10, 2014, 12:22 PM EST

Crispin L.A. Gets a New Creative Chief Kevin Jones shifts from Wieden + Kennedy

Crispin Porter + Bogusky has reached inside Wieden + Kennedy to fill its top creative role in Los Angeles. Kevin Jones, a creative director at Wieden in Portland, Ore., is joining…

December 9, 2014, 6:07 PM EST

Brand of the Day: Coca-Cola's Fairlife Milk Vows to Move On From Racy Ads Pin-up girls deemed sexist

It was only been a matter of time before Coca-Cola got into the dairy game. It's already conquered soda, sports drinks, water and juice. And if you're going to rule the…

December 9, 2014, 9:49 AM EST

This L.A.-based Agency Uses Instagram to Create Buzz theAmplify pairs entertainment clients with influencers

Specs Who: Justin Rezvani, founder, CEO What: Instagram marketing agency Where: Los Angeles Since its launch in January, theAmplify has put its energy toward matching Instagram influencers and brands for its entertainment clients, which…

December 9, 2014, 8:57 AM EST

Brand of the Day: REI's Great Customer Service Hits the Big Screen in Cheryl Strayed's Wild These boots were made for replacing, and fast

When major brands appear in Hollywood films, you tend to assume some money changed hands in a product placement deal. Not so with REI and the movie Wild. The film is…

December 5, 2014, 1:55 PM EST

Brand of the Day: Mucinex's Mr. Mucus Even More Muculent After Makeover Slimy spokesman now in 3D

Never mind the magic of computer animation, mucus is a strange choice for a brand mascot—even if the brand happens to be Mucinex. Now for the latest: Mr. Mucus, the…

December 4, 2014, 7:00 AM EST

Brand of the Day: Peeps Trains Its Eagle Eye on Christmas But can Hot Cocoa Peeps really replace gingerbread?

Candy canes rule Christmas, M&Ms have a lock on Halloween, and for Easter there are Peeps. In fact, even if you don't observe Easter, chances are you know Peeps—the sugar-coated…

December 3, 2014, 7:00 AM EST

Brand of the Day: Girl Scouts Take Their $800 Million Cookie Business to the Web Thin Mints are a click away

The first Girl Scout cookie was sold in 1917 to raise funds for a troop in Oklahoma, and the young ladies in the green vests have been peddling their baked…

December 2, 2014, 7:00 AM EST

Brand of the Day: American Girl Pledges to Give up to 1,000 Dolls a Day Holiday generosity is also good marketing

'Tis the season when brands inevitably feel charitable (not least because gestures to the disadvantaged create a halo effect) and the American Girl brand just kicked off this year's spate…

November 25, 2014, 3:01 PM EST

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