Kristina Monllos | Adweek Kristina Monllos | Adweek
Kristina Monllos
This Small Shop Uses a Precise Approach to Punch Above Its Weight Iris Concise’s powerful parent gives it a full-service edge

Specs Who Director Mike Navarrete (l.) and global CEO and co-founder Benj Chilcott (r.) flank managing director Adam Abrahami What Global strategic consultancy Where New York True to its name, Concise—part of iris Worldwide—seeks…

October 20, 2014, 12:01 AM EDT

Billy Eichner Rips Burger King for 'Stealing' His Act, and McDonald's Piles On Backed up by Seth Rogen and others

Billy Eichner's persona on his show Billy on the Street is so memorable that as soon as fans saw the Burger King ad below, they immediately thought of Eichner—and began…

October 13, 2014, 12:18 PM EDT

Brand of the Day: How Converse Learned to Love and Celebrate Creative Types Knowing your core audience

For a 108-year-old brand, Converse is still pretty quick on its feet. Yes, the brand filed for bankruptcy in 2001 and was famously acquired by Nike in 2003, but what changed? How did it…

October 3, 2014, 2:06 PM EDT

Brand of the Day: How Target Deftly Handles Complaints on Facebook Responding to all, especially the angry

Target may be the No. 2 general merchandise retailer in the U.S., behind Walmart, but that doesn't mean it's too busy to reply to your Facebook posts. It will. Often.  A…

October 1, 2014, 2:05 PM EDT

Dell, Mondelēz, Allstate CMOs Play the Desert Island Game They couldn't choose one marketing strategy to take

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing…

September 30, 2014, 5:02 PM EDT

Brand of the Day: How Skype Uses Storytelling to Be the Most Human of Tech Companies A deeper connection

Skype knows it's much more than a platform for people to converse quickly and simply. It smartly understands that the real value of its technology lies in the human connections…

September 30, 2014, 12:51 PM EDT

General Electric, Marriott and Condé Nast Weigh In on Digital Storytelling Experiments on new platforms can pay off

As social media channels continue to grow, with mobile feeds dominating storytelling, brands like General Electric, Marriott and Condé Nast have had to work out the best way to position…

September 29, 2014, 6:21 PM EDT

Brand of the Day: How 'Share a Coke' Went Beyond Ingenious Packaging to Boost Sales Personalization across media channels

People love anything personalized, particularly from major marketers, and Coca-Cola smartly played into that this summer by importing the clever "Share a Coke" campaign to the U.S. Personalized bottles and cans buoyed…

September 29, 2014, 1:45 PM EDT

Brand of the Day: Applebee's Earns a Glowing Review From Critic Who Loved Olive Garden 'A salad to remember'

Marilyn Hagerty, the elderly food critic for North Dakota's Grand Forks Herald newspaper, whose earnest 2012 review of Olive Garden went viral, is back with an equally warm take on…

September 26, 2014, 12:25 PM EDT

Brand of the Day: Can BlackBerry's New Phone Save the Foundering Company? Under new leadership, it bets on a tablet-smartphone hybrid

With the launch of its new Passport model—a cross between a tablet and a smartphone, with a 4.5-inch square touchscreen—BlackBerry is attempting to be the comeback kid, going back to…

September 25, 2014, 12:01 PM EDT