For The Electric Factory Group, the point isn’t to prove that posters work but that the staff can rethink traditional approaches to any medium.
Kristina Monllos is a staff writer for Adweek.
Kristina Monllos is a staff writer for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture. She produces the podcast "Yeah, That's Probably an Ad."
On March 6, the company will launch its newest flavor, Best Damn Cream Soda, and a new branding campaign from Droga5 coincides with that release.
Mahershala Ali, Alex Hibbert, Trevante Rhodes and Ashton Sanders, stars of the best picture winner, also star in the brand’s latest ads.
Major players in the tech space including Apple, Google, IBM and more issued statements supporting the transgender community.
Sonos believes silence is a problem and that its speakers can fix it. That's the narrative of a new 90-second spot from Anomaly in New York that dramatically changes tone when Sonos' speakers enter the picture.