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Kristina Monllos

Shirts on, Boys. Abercrombie Says It's Done With Sexualized Marketing

Brand will now focus on 'showcasing product and trends'

Have we seen the last of Abercombie & Fitch's shirtless models? In an attempt to refresh the brand, Abercrombie is looking to shake off its ab-oriented image. By the end of…

Zooey Deschanel Says the Word 'Adorkable' Came From Fox Marketing and Isn't Her at All

Many actors deal with fans confusing them with their characters. But not many have a term like "adorkable" following them around. Unfortunately for Zooey Deschanel, the star of Fox's New Girl…

Taco Bell's Hottest Hot Sauce Yet Is Coming on Cinco de Mayo

Forget Fire. Here comes Diablo

Taco Bell is looking to kick things up a notch.  The Yum Brands' chain announced on Twitter that it will introduce a new hot sauce on Cinco de Mayo called Diablo.…

This Midsize Agency Says Long-Term Relationships Are Key to Better Work

Leads to detailed knowledge of clients' needs

Specs Who Chief strategy officer John Lane (l.), COO Tami Gaythwaite and founder, CEO Charles Long What Content marketing agency Where Raleigh, N.C. Centerline is an agency in it for the long haul. Founded…

Why Selling Out So Quickly at Target Is So Good for Lilly Pulitzer

Collection was eagerly anticipated and didn't last long in most stores or online

Much to the chagrin of Lilly Pulitzer fans seeking a bargain, the designer's collection for Target, which launched yesterday, has nearly sold out. But while hopeful consumers may be miffed—Target's…

How Pepsi, HBO, Denny's and a Dozen Other Brands Are Celebrating 4/20

Brand tweets can seem unnecessary, even annoying, on many holidays. But 4/20? Seeing them get creative with cannabis references? Well, that's actually kind of fun.  We've rounded up some of the…

As Tea's Popularity Grows, Pure Leaf's First Ad Plays Up Authenticity

4 out of 5 Americans are now tea drinkers

As consumer interest in tea grows—four out of five U.S. consumers drink tea, according to the Tea Council of the USA—brands like PepsiCo and Unilever's Pure Leaf have a big…

How Jeep Found the Perfect Song to Launch Its Renegade Campaign

Partnership with Interscope led to exclusive X Ambassadors track

Fiat Chrysler likes to use attention-grabbing music to woo consumers, most notably in its Super Bowl spots. Now the company is taking that tactic one step further with the launch of a…

Tinder Introduces Its Instagram Tie-in With This Dreamy New Ad

In a move that in retrospect seemed inevitable, Tinder has partnered with Instagram. The dating app's latest update allows users to link to their Instagram profiles. The last 34 Instagram…

Fallon Has Found Its Chief Strategy Officer

Anette Lillegard fills vacancy left by Michael Fanuele

Fallon has finally filled its top strategy role in Minneapolis.  Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief strategy…

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