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Kristina Monllos

How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

With the Banana Bunker, the social team knew what was coming

When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when…

David Beckham Finds a Somewhat Less Chiseled Partner for Latest Underwear Ads

The earnest, staid tone of underwear advertisements easily lends itself to parody. And while that tactic has been on trend, new Late Late Show host James Corden has taken it…

Can a New Global Campaign Help Coca-Cola Sell More Soda?

Experts: brand may have to consider inherent challenges of its product

Coca-Cola is said to be looking for a new global campaign, having asked 10 roster agencies to pitch ideas that would resonate worldwide. That's no easy task. Honing in on a…

How Does SoulCycle Feel About All the Parodies Popping Up on TV?

Pretty good, and the fitness chain is willing to get in on the gag

In case you had any lingering doubt that SoulCycle has exploded from trendy fitness hobby to full-on national craze, look no further than the cycling satires popping up on Comedy…

Carl's Jr. Is Launching 'Fast-Food's Hottest Burger,' Designed by an Ad Agency

72andSunny takes spicy to the next level

There's a new spicy burger at Carl's Jr. and Hardee's today—the Thickburger El Diablo. And it's being marketed as the "hottest burger in fast food." Created by 72andSunny in Los Angeles,…

Coca-Cola is Looking for Its Next Big Global Campaign

Asks roster agencies to pitch after 6 years of 'Happiness'

Coca-Cola might be looking to move away from "Open Happiness."  The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu;…

Check Out 2015's Shorty Award Winners for the Best Use of Social Media, Apps and Video

A few big names and quite a few surprises

Who are the top brands and content creators on today's most popular digital platforms? That's the question the Shorty Awards attempts to answer each year, and now we know the…

Weight Watchers Seeks a New Lead Agency

Wieden + Kennedy exits after less than a year

That was fast. After less than a year with Wieden + Kennedy, Weight Watchers is looking for a new lead agency.  It is unclear if Weight Watchers is working with a…

No, Will Ferrell Isn't Little Debbie's New Spokesman, but the Brand Appreciates the Offer

Last night Will Ferrell boasted a new job—Little Debbie's spokesperson—during a weird yet charming segment on the Tonight Show with Jimmy Fallon. As it turns out, the brand was just…

With the Death of Internet Explorer, Microsoft Faces One of Its Greatest Branding Challenges

A new browser could end (or extend) the era of scorn

During the recent Microsoft Convergence conference, marketing chief Chris Capossela confirmed what has been rumored for months: The tech giant will finally ditch its long-standing default browser, Internet Explorer. Instead, Microsoft has developed…

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