Kristina Monllos | Adweek Kristina Monllos | Adweek
Kristina Monllos
Brand of the Day: American Girl Pledges to Give up to 1,000 Dolls a Day Holiday generosity is also good marketing

'Tis the season when brands inevitably feel charitable (not least because gestures to the disadvantaged create a halo effect) and the American Girl brand just kicked off this year's spate…

November 25, 2014, 3:01 PM EST

Brand of the Day: National Car Rental Meets its Toughest Customer in Patrick Warburton New spokesperson wants control, and gets it

Next time you're stuck on a slow-moving line at the airport car-rental desk, fantasize that you're Patrick Warburton. Over 6 feet tall and built like a mountain, Warburton also has…

November 24, 2014, 1:08 PM EST

Brand of the Day: Yes, TGI Fridays Is Bringing Its In-Restaurant Mistletoe Drones to the U.S. U.K. stunt to fly here

Lots of couples kiss in restaurant booths, but the ones doing so at TGI Fridays this holiday season might want to be careful: A device hovering overhead might be taking…

November 21, 2014, 7:00 AM EST

Brand of the Day: Pizza Hut Wants You to Know Italians Hate Its Pizza And with a spicy rebrand, the chain is OK with that

There was a time when Pizza Hut was famous for deep-dish pies and a waiting list to be seated. Unfortunately, that was a long time ago. This week, the restaurant…

November 20, 2014, 7:00 AM EST

Brand of the Day: Glade's Rebranding Drops the Flowers in Favor of Feelings Plus, a visit to Manhattan's mysterious aroma lounge

Glade wants us all to give our loved ones the "gift of feelings" this holiday season. And how would one do that? Well, with Glade products, of course. Now for the…

November 19, 2014, 7:00 AM EST

Brand of the Day: Opening Ceremony Aims to Open Everywhere But can it make millennials buy a smartwatch?

Stop us if you've heard this one before: Two college kids take a vacation together, get to talking, and decide to indulge their "passions for travel, art and fashion" by…

November 18, 2014, 7:00 AM EST

Brand of the Day: How Ex-Blondie Backup Singers Made Manic Panic Into a Hair-Dye Empire The Bellomo sisters' colorful story

Who could have known that America's first punk-rock boutique would turn into an international cosmetics company, and that its signature product—colorful hair dye with wicked names like Electric Lizard and…

November 14, 2014, 12:51 PM EST

White House's Powerful New PSA Implores Men to Stop Sexual Assault Before It Happens Part of 'It's on Us' campaign

The White House's new PSA is a call to action for men who see sexual assault about to happen, and asks them to do something to stop it. As part of…

November 13, 2014, 1:09 PM EST

Game of War: Fire Age Launches First Global Campaign, Starring Kate Upton First of three spots premieres tonight

Game of War: Fire Age, one of the top-grossing mobile games in the world, has tapped supermodel Kate Upton for its first global marketing campaign that uses traditional media. The…

November 13, 2014, 1:06 PM EST

Brand of the Day: Whirlpool and Upworthy Tell Stories of the 'Sandwich Generation' Caretakers of both aging parents and young children

Whirlpool has been around since 1911, but that doesn't mean the appliance brand's view of today's family is stuck there. In a new collaboration with viral content site Upworthy (with creative…

November 12, 2014, 4:08 PM EST