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Kristina Monllos
Nearly 15,000 People Are Upset That Nascar's Super Bowl Ad Makes Fun of Being Gluten-Free Another GoDaddy?

A Change.org petition with nearly 15,000 signatures is asking Nascar to ditch its Super Bowl spot. The ad features Nick Offerman, making fun of being gluten-free and, according to the petition, implies that…

January 30, 2015, 6:29 PM EST

Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine's Day Ad What's in the red velvet box?

Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a…

January 30, 2015, 4:57 PM EST

Fiat Chrysler Will Have 3 Ads in the Super Bowl High-profile advertiser returns in a big way

Fiat Chrysler, one of the Super Bowl's perennially attention-grabbing advertisers, is returning to this year's Big Game with multiple spots featuring its family of auto brands.  While it's unclear how splashy…

January 29, 2015, 4:53 PM EST

Highmark Health Moves Its Creative and Media Business to a New Agency Doner takes over for Mullen

The Detroit office of Doner is the new creative and media lead for Highmark Health, a Pittsburgh, Penn.-based health care provider, following a review.   The MDC Partners agency replaces the…

January 29, 2015, 1:44 PM EST

Is 2015 the Year of the Regional Super Bowl Ad? Digital reach helps these notable spots go beyond limited markets

With a 30-second national spot reportedly costing $4.5 million during Sunday's Super Bowl, it's no surprise that quite a few brands are embracing the cheaper option of a regional ad…

January 28, 2015, 4:04 PM EST

GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor CEO says spot 'missed the mark,' but the brand has a backup plan

On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the…

January 27, 2015, 6:12 PM EST

Valentine's Day Spending Is Projected to Reach $18.9 Billion This Year With $703 million going to the dogs (and cats and other pets)

This Valentine's Day you're probably planning to shower your loved ones with special trinkets to show your love: jewelry, candy, a special night out, maybe some milkbones. Wait a second.…

January 27, 2015, 12:09 PM EST

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

January 23, 2015, 5:03 PM EST

With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half Following a year of controversy

With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is…

January 22, 2015, 1:30 PM EST

No Joke: Overstock.com Is Getting Into Streaming, as The Onion Predicted It Would 2013's gag is 2015's reality

Today, in a move that pits the company against Amazon, online retailer Overstock.com said it would launch its own streaming and video-on-demand services, slated to be available by the middle…

January 20, 2015, 2:40 PM EST

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