Kristina Monllos | Adweek Kristina Monllos | Adweek
Kristina Monllos
Brand of the Day: How Skype Uses Storytelling to Be the Most Human of Tech Companies A deeper connection

Skype knows it's much more than a platform for people to converse quickly and simply. It smartly understands that the real value of its technology lies in the human connections…

September 30, 2014, 12:51 PM EDT

General Electric, Marriott and Condé Nast Weigh In on Digital Storytelling Experiments on new platforms can pay off

As social media channels continue to grow, with mobile feeds dominating storytelling, brands like General Electric, Marriott and Condé Nast have had to work out the best way to position…

September 29, 2014, 6:21 PM EDT

Brand of the Day: How 'Share a Coke' Went Beyond Ingenious Packaging to Boost Sales Personalization across media channels

People love anything personalized, particularly from major marketers, and Coca-Cola smartly played into that this summer by importing the clever "Share a Coke" campaign to the U.S. Personalized bottles and cans buoyed…

September 29, 2014, 1:45 PM EDT

Brand of the Day: Applebee's Earns a Glowing Review From Critic Who Loved Olive Garden 'A salad to remember'

Marilyn Hagerty, the elderly food critic for North Dakota's Grand Forks Herald newspaper, whose earnest 2012 review of Olive Garden went viral, is back with an equally warm take on…

September 26, 2014, 12:25 PM EDT

Brand of the Day: Can BlackBerry's New Phone Save the Foundering Company? Under new leadership, it bets on a tablet-smartphone hybrid

With the launch of its new Passport model—a cross between a tablet and a smartphone, with a 4.5-inch square touchscreen—BlackBerry is attempting to be the comeback kid, going back to…

September 25, 2014, 12:01 PM EDT

The Story of Marvel's New Branded Superhero, Captain Citrus How Florida's Department of Citrus got its own crusader

The Florida Department of Citrus (FDOC) needed a hero. With a rampant disease called greening hurting the production of oranges, declining sales and rising prices, times haven't been easy. Enter Marvel; the…

September 25, 2014, 11:46 AM EDT

Brand of the Day: Burger King Finds 15 Ways to Handle the Same Hurt Feelings on Twitter @replies that count

While some of Burger King's Twitter followers are still moaning about the proposed merger with Tim Hortons, many more would rather talk about bacon or ice cream—or what on earth…

September 24, 2014, 1:01 PM EDT

Brand of the Day: How Athletes Helped to Build ESPN Into a Powerhouse Subject and audience are one

ESPN calls itself "the worldwide leader in sports." And it got there partly thanks to quite a bit of free advertising—happily provided by the very athletes it covers. Basketball, hockey, baseball,…

September 23, 2014, 12:19 PM EDT

How One Agency's Insight Into Millennials Helped It Win the White House as a Client Mekanism's offer to get involved sparked the 'It's on Us' campaign

Sometimes asking the right question can land you at the White House. At least, that's what independent creative agency Mekanism learned earlier this year.  On Friday in the Southeast wing of…

September 23, 2014, 6:04 AM EDT

Brand of the Day: How Denny's Got So Good at Serving Up Snark Online America's diner uses Erwin Penland for cheeky social

When you think of Denny's, what comes to mind? The famed Grand Slam breakfast? Or maybe a family road trip? Or are you one of the thousands of followers who…

September 22, 2014, 1:33 PM EDT