Kristina Monllos | Adweek Kristina Monllos | Adweek
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Kristina Monllos
Brand of the Day: Jackie Kennedy Loved Lilly Pulitzer, but the Label Isn't Stuck in the Past Just look at the resort chic wear maker's Instagram numbers

Few brands can cause socialites—or at least, those who would like to look high society—to brawl. But Lilly Pulitzer is one of them. The fashion brand's annual warehouse sale is such…

September 19, 2014, 1:02 PM EDT

Brand of the Day: Meet the U.S. Market Leader in E-Cigarettes Blu launches a new product as lawmakers debate the category's regulations

Electronic cigarettes may be relatively young product category, but that doesn't mean various brands aren't battling for top spot of a $2 billion market. Beyond the litany of debates over the…

September 18, 2014, 11:54 AM EDT

Brand of the Day: Why Olive Garden Gets Unlimited Love, and Scorn, From Consumers No middle ground for this casual dining chain

Last week, Olive Garden proved just how far people are willing to eat an enormous amount of food for a very small amount of money. The Italian eatery, known for its…

September 17, 2014, 11:45 AM EDT

Brand of the Day: How Ikea Brings Design Ideas to Life in Social Before-and-after tips and more

The world's largest furniture retailer by sales doesn't even put most of its products together. Yes, Ikea has built an enormous business—and a beloved brand—around making the annoying and time-consuming…

September 16, 2014, 11:08 AM EDT

Brand of the Day: Why Has Cinnabon Tweeted More Than 63,000 Times? Sweet shop touts cinnamon treats with heavy social media chatter

You'd think there wouldn't be much to say about a baked cinnamon roll with icing on top. But that hasn't stopped this mall chain with 1,181 locations worldwide from turning…

September 15, 2014, 10:24 AM EDT

This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets Should marketers say anything today?

Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb…

September 11, 2014, 1:33 PM EDT

Airbnb Hires a Global Media Agency Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

September 11, 2014, 6:00 AM EDT

How Nissan Beat Everyone With a Royal Baby Tweet in Just Seven Minutes It's worth listening to rumors

It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K.…

September 9, 2014, 11:21 AM EDT

Pitch Fills Its Top Strategy Role Sara Bamossy comes from Saatchi

Pitch has reached into the Torrance, Calif. office of Saatchi & Saatchi to fill its top strategy role.  Sara Bamossy is the shop's new chief strategy officer, filling a vacancy left…

September 5, 2014, 4:14 PM EDT

Could Scott Naturals Be Even More Environmentally Friendly? Yes, but 100% recycled paper may not hold up as well

As Kimberly-Clark goes national with its Scott Naturals toilet paper—the environmentally friendly version without a center tube—some think that the brand could go further and perhaps own the category. For example,…

September 5, 2014, 11:32 AM EDT

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