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Kristina Monllos
Valentine's Day Spending Is Projected to Reach $18.9 Billion This Year With $703 million going to the dogs (and cats and other pets)

This Valentine's Day you're probably planning to shower your loved ones with special trinkets to show your love: jewelry, candy, a special night out, maybe some milkbones. Wait a second.…

January 27, 2015, 12:09 PM EST

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

January 23, 2015, 5:03 PM EST

With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half Following a year of controversy

With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is…

January 22, 2015, 1:30 PM EST

No Joke: Overstock.com Is Getting Into Streaming, as The Onion Predicted It Would 2013's gag is 2015's reality

Today, in a move that pits the company against Amazon, online retailer Overstock.com said it would launch its own streaming and video-on-demand services, slated to be available by the middle…

January 20, 2015, 2:40 PM EST

Loft's Video of a Woman Exercising in Plastic Wrap Bombs Big Time Brand says it was 'taken out of context'

Loft, the more relaxed of the Ann Taylor fashion houses, recently posted a video of a young woman frantically binge-exercising enveloped in plastic wrap because she's going to a wedding.…

January 16, 2015, 1:28 PM EST

Sleater-Kinney's Great New Music Video Is a Big Sing-along by Their Famous Friends They all filmed themselves singing 'No Cities to Love'

Sleater-Kinney's return from indefinite hiatus with a new album, No Cities to Love, due out Jan. 20, surprised and delighted many fans. And now that the album is just a…

January 15, 2015, 1:21 PM EST

Scorsese, De Niro and DiCaprio Finally Team Up for a Film, Which Turns Out to Be an Ad Check out the trailer

Martin Scorsese famously has two favorite actors: Robert De Niro and Leonardo DiCaprio. But De Niro and DiCaprio have never worked on a Scorsese project together—until now. The trailer below, for…

January 15, 2015, 7:57 AM EST

Ignited Has Found Its First Chief Creative Officer Eric Springer will run creative in L.A.

The Los Angeles office of Ignited has found its first chief creative officer in industry veteran Eric Springer.  The independent shop has never had a CCO, instead using executive creative directors…

January 15, 2015, 7:02 AM EST

Here Are the Year's 10 Best-Perceived Brands Companies focused on streaming video move to the top of the list

Amazon's foothold of the online retail space, as well as the company's success branching out into the media streaming space and telephone market, has earned it the top spot on YouGov's…

January 14, 2015, 9:30 AM EST

This Is Tiffany's First Engagement Ad to Feature a Same-Sex Couple The iconic brand rings in 2015 right

Tiffany & Co. made headlines this weekend with a preview of its new campaign, featuring seven real-life couples who've all popped the question—including a same-sex couple. The real-life gay couple, a…

January 12, 2015, 12:19 PM EST

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