Kristina Monllos | Adweek Kristina Monllos | Adweek
Kristina Monllos
Brand of the Day: The Good, the Bad and the Ugly of Wonder Bread Awkward beginnings, but a great first ad

The initial popularity of Wonder Bread came from a fear of food-borne illnesses. Take note, entrepreneurs?  In the early 1900s, Americans were worried about disease related to the cleanliness of their…

October 24, 2014, 2:16 PM EDT

Coca-Cola Names New CMO as Profit Tumbles 2 days after Q3 earnings

The Coca-Cola Co. has reached within its Spanish-Portuguese operations and named Marcos de Quinto as chief marketing officer, replacing Joseph Tripodi following lagging sales. The news comes after Atlanta-based Coca-Cola's inadequate…

October 23, 2014, 1:36 PM EDT

Brand of the Day: What Is Madeleine Albright Doing on the Wheaties Box? A different kind of champion

In case you missed it, Wheaties made a commemorative box with former Secretary of State Madeleine Albright on it. For the General Mills cereal, known as the "breakfast of champions,"…

October 22, 2014, 2:19 PM EDT

Brand of the Day: Why You Should Dress Like the Morton Salt Girl for Halloween It's her 100th birthday

If you haven't figured out your Halloween costume, don't fret! Morton Salt is incentivizing you to dress up as the Morton Salt Girl. Why waste hours trying to come up with…

October 21, 2014, 1:24 PM EDT

Brand of the Day: The Strange Story Behind Sriracha's Iconic Rooster Logo Not even the founder knows who drew it

Whether or not you love its distinctive tangy, spicy taste, Sriracha sauce has certainly become a cultural phenomenon. The red and green bottle is instantly recognizable. And that rooster, well,…

October 20, 2014, 2:59 PM EDT

This Small Shop Uses a Precise Approach to Punch Above Its Weight Iris Concise’s powerful parent gives it a full-service edge

Specs Who Director Mike Navarrete (l.) and global CEO and co-founder Benj Chilcott (r.) flank managing director Adam Abrahami What Global strategic consultancy Where New York True to its name, Concise—part of iris Worldwide—seeks…

October 20, 2014, 12:01 AM EDT

Billy Eichner Rips Burger King for 'Stealing' His Act, and McDonald's Piles On Backed up by Seth Rogen and others

Billy Eichner's persona on his show Billy on the Street is so memorable that as soon as fans saw the Burger King ad below, they immediately thought of Eichner—and began…

October 13, 2014, 12:18 PM EDT

Brand of the Day: How Converse Learned to Love and Celebrate Creative Types Knowing your core audience

For a 108-year-old brand, Converse is still pretty quick on its feet. Yes, the brand filed for bankruptcy in 2001 and was famously acquired by Nike in 2003, but what changed? How did it…

October 3, 2014, 2:06 PM EDT

Brand of the Day: How Target Deftly Handles Complaints on Facebook Responding to all, especially the angry

Target may be the No. 2 general merchandise retailer in the U.S., behind Walmart, but that doesn't mean it's too busy to reply to your Facebook posts. It will. Often.  A…

October 1, 2014, 2:05 PM EDT

Dell, Mondelēz, Allstate CMOs Play the Desert Island Game They couldn't choose one marketing strategy to take

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing…

September 30, 2014, 5:02 PM EDT