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Kristina Monllos
For Brands, 2015 Is Shaping Up to Be the Year of Positivity Why Dove, Coca-Cola and McDonald’s are smiling at millennials

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in…

March 3, 2015, 12:00 AM EST

GMC Touts Precision in New Ads from Leo Burnett Brand will double its media spending this year

General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in the…

March 2, 2015, 4:19 PM EST

Frank Underwood of House of Cards Gets Campaign Posters Inspired by Those From History Not that he has to run

The third season of Netflix's government drama House of Cards will officially be available to stream on Friday. And (spoiler alert) Frank Underwood has consolidated his power. Apparently, lots of…

February 26, 2015, 4:20 PM EST

Chrysler Is Putting Its Digital Agency Under Review SapientNitro has handled the business since 2010

Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process. For now it remains unclear if the automaker is using a consultant, which agencies could be…

February 26, 2015, 3:54 PM EST

Ving Rhames Is ADT's First Spokesman in New Campaign From Doner First work under CMO Jerri DeVard

In June, chief marketing officer Jerri DeVard hit the rewind button, moving ADT's creative business back to Doner after only eight months with Arnold. Now, Doner's first work for the security…

February 23, 2015, 5:08 PM EST

Sperry Goes Back to Basics With a Campaign for Adventurous Millennials Retooling brand to complement intrepid founder

Founded in 1935 by former Naval officer Paul Sperry, the Sperry brand, known for its Top-Sider boat shoe, has a storied history. And the 80-year-old company is harnessing that with…

February 19, 2015, 7:00 AM EST

Parks and Rec Made a Bunch of Fake Ads for Last Night's Show, and They Were Great Paunch Burger and more

NBC's Parks and Recreation will soon come to an end, and the writers of the heartwarming, droll comedy have been knocking it out of the ... well, park. The first of…

February 18, 2015, 12:04 PM EST

Interpublic's Net Income Rose 84% in 2014 Q4, full year see strong revenue growth

Interpublic Group today reported gains for the fourth quarter and the full year, with profits growing 84 percent in 2014. The holding company ended the year with $7.54 billion in revenue,…

February 13, 2015, 11:19 AM EST

Deposit Bits of Nature Into Old Spice's Weird Vending Machine, Get Even Stranger Stuff Back Got a pinecone? Trade it for a Sega Genesis

To promote a new collection of scents—Timber, Amber and Citron—Old Spice has placed a rather generous and oddly specific machine in Grand Central Terminal's Vanderbilt Hall. Nestled behind fake pine trees…

February 12, 2015, 6:54 PM EST

John Oliver Made This Perfectly Bitter, Curse-Filled Farewell Ad for RadioShack Brand should go out with a bang

The end of RadioShack is nigh. And in John Oliver's fantasy world, the 94-year-old brand wouldn't sputter out gracefully. No. It wouldn't even be passive-aggressive about its slow decline. It…

February 11, 2015, 12:07 PM EST

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