Janet Stilson
Baked Into Buildings' DNA

The northwest corner of Atlantic Avenue and Firestone Boulevard in the Los Angeles community of South Gate was never much to speak of. But that’s about to change. Construction begins…

February 2, 2009, 12:00 AM EST

Spanish Lessons

If a brand wanted to reach out to the increasingly important Latino consumer, there were always a variety of traditional tools to grab -- traditional being the key term. Historically,…

January 12, 2009, 12:00 AM EST

Showtime, Met Home's Room With a View to a Kill

Deep in the heart of New York

September 22, 2008, 12:00 AM EDT

Showtime Pushes OOH Boundaries With Promos

George DeBolt, vp of media promotions and partnership marketing at Showtime Networks, reads the trades every day, and when he comes across a particularly unique marketing idea, he thinks:

September 22, 2008, 12:00 AM EDT

Chinese Control of Olympics Offers Opportunities, Challenges to OOH Vendors

The heroic figure of Chinese soccer star Zheng Zhi tops a huge gray gate announcing the presence of Adidas

July 28, 2008, 12:00 AM EDT

Digital Static

By year

June 23, 2008, 12:00 AM EDT

Out There: Cinema Ads Grow From Add-On to Legit Media Option

The funny little man in the space suit, legs pumping, speeds across bare, pockmarked terrain. Tense music, worthy of an Indiana Jones chase scene, builds as menacing metallic creatures close…

May 26, 2008, 12:00 AM EDT

Cable Holds the Line

"Who cares what happens in vegas! Party like you've never partied before!"intones John O'Hurley of Dancing With the Stars fame. People jump with joy; confetti streams down around them as…

May 5, 2008, 12:00 AM EDT

What Could Swing Spending?

NEW YORK Just about everyone on the buying and selling sides agrees that as much as it's possible to forecast how advertising strategies will play out, there are several wild…

October 15, 2007, 12:00 AM EDT

The Money Trail: Presidential Candidates Dole Out Their Ad Dollars

NEW YORK Alex Castellanos doesn't have any pretensions about his role in the business of politics. "My job is to get candidates and bottle them," says Castellanos, president of Alexandria,…

October 15, 2007, 12:00 AM EDT