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Janet Stilson

Borrell: TV Stations Hit $1 Bil. in '08 for Online Advertising

Broadcast TV stations reached the $1 billion revenue mark for online advertising sales for the first time in 2008, a 36 percent rise over 2007. And while in the majority…

Coming Into Focus

Four years and $20 million in the making, the release of the outdoor industry’s first-ever ratings are only weeks away. So anticipated are the new ratings that the Traffic Audit…

The Clutter Busters

The gremlin of the media business, clutter, has grown exponentially, particularly in media that are under greater pressure to meet or exceed revenue goals in a recessionary environment. Wisely, many…

CMOs Demand Command Performance

Not unlike an orchestra, in which every instrument must be in tune and sync or the whole thing sounds like a mess, the three-way partnership among brands, media companies and…

Out There: Coming Into Focus

NEW YORK Four years and $20 million in the making, the release of the outdoor industry's first-ever ratings are only weeks away. So anticipated are the new ratings that the…

Baked Into Buildings' DNA

The northwest corner of Atlantic Avenue and Firestone Boulevard in the Los Angeles community of South Gate was never much to speak of. But that’s about to change. Construction begins…

Spanish Lessons

If a brand wanted to reach out to the increasingly important Latino consumer, there were always a variety of traditional tools to grab -- traditional being the key term. Historically,…

Showtime, Met Home's Room With a View to a Kill

Deep in the heart of New York

Showtime Pushes OOH Boundaries With Promos

George DeBolt, vp of media promotions and partnership marketing at Showtime Networks, reads the trades every day, and when he comes across a particularly unique marketing idea, he thinks:

Chinese Control of Olympics Offers Opportunities, Challenges to OOH Vendors

The heroic figure of Chinese soccer star Zheng Zhi tops a huge gray gate announcing the presence of Adidas

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