Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
It was a case of kismet that seemed almost magical. About the time that creative studio Spinifex Group had identified Elton John as someone who could really benefit from its more cutting-edge techniques, the artist’s company was looking for just the sort of thing that the digital experience agency offered.