Why CBD Marketers Are Turning to Endorsements to Get Their Message Out

Tactic is proving effective in promoting the non-intoxicating products

Medical Marijuana's offerings include a CBD product derived from a plant called humulus with no THC at all.

As marketers work to counter the perception that marijuana is only for potheads, there’s a similar battle being fought on the CBD front—even though the product doesn’t get users high.

This story first appeared in the October 1, 2018, issue of Adweek magazine. Click here to subscribe.
Janet Stilson is a freelance writer for Adweek.
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