Why CBD Marketers Are Turning to Endorsements to Get Their Message Out

Tactic is proving effective in promoting the non-intoxicating products

As marketers work to counter the perception that marijuana is only for potheads, there’s a similar battle being fought on the CBD front—even though the product doesn’t get users high.

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This story first appeared in the October 1, 2018, issue of Adweek magazine. Click here to subscribe.