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Janet Stilson

Programmers Are Frustrated by a Lack of Netflix Metrics

Dearth of viewership data ‘runs counter’ to industry standards

When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan, credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have…

Retailers Are Using Data-Based Approaches to Fight Showrooming

A ‘call, click or come over’ strategy

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy…

OOH Media in Sports Venues, Bars on the Rise

Recession be damned. That appears to be the sentiment for several out-of-home companies that appeal to consumers’ passion for sports. Distribution networks devoted to everything from stadiums and hockey rinks…

Spanish Lessons

If a brand wanted to reach out to the increasingly important Latino consumer, there were always a variety of traditional tools to grab -- traditional being the key term. Historically,…

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