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Janet Stilson

What It Means for Consumers and Brands That New York Is Becoming a 'Smart City'

Citywide Wi-Fi offers advertisers flexibility

On a sunny January day, a young mother strolled along New York's West 107th Street, explaining a strange phenomenon to her son. Before cellphones, there used to be these things…

Why Do Consumers Increasingly Want to Be Less Connected, Not More?

Horizon Media finds growing desire to unplug

With New York and other cities embracing the concept of the "smart city," making free Wi-Fi available anytime, anywhere, many consumers are looking to get less connected to their fellow…

Q&A: Videology's Managing Director Is Making Programmatic Ad Buying More Exact

Tim Castree has the results to prove it

Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44 Twitter @castree Adweek: Why did you leave the agency world for Videology? Tim Castree: There were two decisions in that…

Programmers Are Frustrated by a Lack of Netflix Metrics

Dearth of viewership data ‘runs counter’ to industry standards

When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan, credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have…

Retailers Are Using Data-Based Approaches to Fight Showrooming

A ‘call, click or come over’ strategy

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy…

OOH Media in Sports Venues, Bars on the Rise

Recession be damned. That appears to be the sentiment for several out-of-home companies that appeal to consumers’ passion for sports. Distribution networks devoted to everything from stadiums and hockey rinks…

Spanish Lessons

If a brand wanted to reach out to the increasingly important Latino consumer, there were always a variety of traditional tools to grab -- traditional being the key term. Historically,…

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