As a New Yorker, I’m finding it very hard to feel mentally recovered from Superstorm Sandy’s effects, with parts of the city still without power and many of our neighbors…
For the last 11 months I’ve been on tour—a listening tour, that is. Stepping into the role of overseeing a brand that covers the controlled chaos that is the intersection of…
This Sunday, it’s extremely likely that the largest TV audience ever assembled will plunk down in front of their flat screens to watch Super Bowl XLVI—and the carnival of advertising…
Fables have provided excellent teaching moments for centuries. Populated with hares and lions and snakes, they offer readers packets of meaning without directly insulting the fools, blowhards, and douche bags…
The power of women consumers has become an immutable force shaping how billions of marketing dollars are spent annually. But getting a layered view of their market influence,…
Comcast chief operating officer Steve Burke renewed his pledge to support NBC as a broadcast property and expressed confidence in the television advertising marketplace during an on-stage interview today at…
As social media continues to become part of consumers' everyday lives, agencies and clients will have to reorganize themselves to accommodate that trend or risk being cut out of the…
Chris Anderson has seen the future of magazines -- and it's on a tablet.In an address at the American Association of Advertising Agencies' Transformation Conference in San Francisco today, Anderson,…
Chris Anderson has seen the future of magazines -- and it's on a tablet.In an address at the American Association of Advertising Agencies' Transformation Conference in San Francisco today, Anderson,…
Focusing on the science, art and scale that Yahoo can bring to bear, chief executive officer Carol Bartz pledged today to work more closely and efficiently with the media industry…
