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James Cooper
This CEO Is Building the ‘Yahoo for Men’ Looking past big city interests to reach the average Joe

  Photo: Alfred Maskeroni  Specs Who James Heckman New gig CEO, founder and director of Scout Old gig Head of global media strategy at Yahoo Age 49 What’s your mission statement for Scout? I don’t feel it’s an overreach…

September 29, 2014, 12:10 AM EDT

Editor's Letter: Heat Seekers Adweek's Hot List continues to evolve and expand to reflect the industry

Invariably, like the change of seasons or perhaps a migration of birds south, the calls start coming in May: “Have you started to work on the Hot List yet?” In covering…

September 1, 2013, 10:12 PM EDT

Editor's Letter: The Long Recovery Potent media images remind us that many New Yorkers continue to struggle with the aftershock of Sandy

As a New Yorker, I’m finding it very hard to feel mentally recovered from Superstorm Sandy’s effects, with parts of the city still without power and many of our neighbors…

November 19, 2012, 12:01 AM EST

Editor's Letter: Finding Our Voice

For the last 11 months I’ve been on tour—a listening tour, that is. Stepping into the role of overseeing a brand that covers the controlled chaos that is the intersection of…

September 10, 2012, 5:41 PM EDT

The Big Bang With Super Bowl XLVI this Sunday, our new lineup of special issues kicks off with the marketing-crazed world of pro sports

This Sunday, it’s extremely likely that the largest TV audience ever assembled will plunk down in front of their flat screens to watch Super Bowl XLVI—and the carnival of advertising…

January 30, 2012, 12:08 AM EST

Stanley Bing Offers Up Morals on Big Business Columnist authors latest book 'Bingsop's Fables'

Fables have provided excellent teaching moments for centuries. Populated with hares and lions and snakes, they offer readers packets of meaning without directly insulting the fools, blowhards, and douche bags…

May 3, 2011, 6:50 AM EDT

NBCU Gauges Top Women's Brands

The power of women consumers has become an immutable force shaping how billions of marketing dollars are spent annually. But getting a layered view of their market influence,…

September 27, 2010, 12:00 AM EDT

4A's: Burke Backs Broadcast

Comcast chief operating officer Steve Burke renewed his pledge to support NBC as a broadcast property and expressed confidence in the television advertising marketplace during an on-stage interview today at…

March 2, 2010, 12:00 AM EST

4A's: Shops, Clients Must Join the Conversation

As social media continues to become part of consumers' everyday lives, agencies and clients will have to reorganize themselves to accommodate that trend or risk being cut out of the…

March 2, 2010, 12:00 AM EST

4A's: 'Wired' Chief Says iPad Will Rescue Magazines

Chris Anderson has seen the future of magazines -- and it's on a tablet.In an address at the American Association of Advertising Agencies' Transformation Conference in San Francisco today, Anderson,…

March 2, 2010, 12:00 AM EST