James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Will Intelligent Tech Drive a Fourth Industrial Revolution? Salesforce’s CEO Explains What’s Coming

Marc Benioff kicks off Dreamforce with a flurry of customer success launches.

Editor’s Letter: Adweek and Accenture Interactive Are Creating a Digital Transformation Playbook

Welcome to Adweek’s Digital Transformation Playbook, a guide to education, connection and amplification in partnership with Accenture Interactive.

DonorsChoose.org Is Filling America’s Classrooms With Much-Needed Supplies and Plenty of Optimism

Adweek’s 2017 Brand Save honoree

How Brands Can Fend Off Disruption Threats and Ultimately Survive

In its inaugural year, Brandemonium tackles big transformation issues.

Why Brand Transformation Can Only Happen With the Demise of Silos

Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue if legacy insight silos collapse.

The Weather Company’s CMO Explains How Data From Cars and Appliances Will Rocket AI Marketing

Jordan Bitterman, CMO of The Weather Company, discuss the evolving use of data as a marketing tool.

How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

A video roundup of marketing thought leadership on authenticity

How Even Basic Human Connections Can Increase Brand Affinity

How to break through consumer mistrust.

Why Employees Are the Best Link Between Brands and Customers

Peter Mühlmann, founder and CEO, Trustpilot, says brands need to participate in consumer dialogue in order to be a trusted.

How the Right Media Partnerships Can Help Brands Build Trust

Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, says speaking in a shared voice engenders credibility.