Chat bots create personalized and real-time experiences, but the human experience leaves room for improvement.
According to a report by Spaplytics, Snapchat is the only social network that experienced no decline in engagement.
More than one-half of surveyed adult Snapchat users aged 18 through 24 said they expect to move on to something new within the next 10 years.
Modeling, fitness and photography accounts are among the highest paid per sponsored post on Instagram.
According to a report by social media analytics firm Quintly, there has been a 43 percent overall increase in interactions on Instagram posts that include emojis.
The mobile messaging app is in a strong position for its IPO but it noted in its filing that it may never achieve profitability.
Not only is social customer service necessary for dealing with issues quickly, it can reduce customer-care costs and result in other bottom-line benefits.