Kimberlee Morrison

Influencer Marketing Is Becoming an Essential Business Strategy (Survey)

Influencers help raise brand awareness, enable marketers to reach new audiences and bolster brand loyalty, according to a new survey from Bloglovin.

Older Users Are Most Influenced by Ads on Instagram (Report)

While the under-30 demographic makes up the largest base of Instagram users, those 65 through 74 are 70 percent more influenced by promoted posts.

No Surprise: Facebook Is Dominating Social Video (Report)

Facebook has nearly eliminated the need for external video sources from its network, and it is becoming a disruptive force in social video.

Facebook’s Trending Topics Are Not So Useful or Popular (Report)

Unfortunately, Facebook’s Trending topics seem to be teetering between incendiary and irrelevant.

Four Ways to Maximize Your Brand Presence on Instagram (Report)

It’s no longer as simple as posting video content to YouTube and links to Twitter—marketing on diverse channels requires platform-specific content, tailored to the target audience.

Fake News Undermines the Credibility of Popular Social Networks

In order to maintain credibility and ad partnerships, social networks may have to resort to editorial review by humans, rather than depending on algorithms.

Marketers Are Investing Heavily in Programmatic Advertising (Report)

With improved targeting and proven return on investment, programmatic is becoming the automation tool of choice for social and digital media marketers.

Social Presence Goes Beyond the Screen

Online consumer conversations boost conversions and brand loyalty offline.

Report: Every Generation is the Facebook Generation

Gen X and Baby Boomers use Facebook more than Millennials, but everyone uses Facebook more than any other social network.

Chat Bots Are Winning Over Social Media Users (Report)

Chat bots create personalized and real-time experiences, but the human experience leaves room for improvement.