While Instagram will continue to dominate the influencer landscape, some influencers plan to make YouTube their No. 1 platform in 2018.
Image marketplace EyeEm analyzed content from its community of more than 20 million photographers and identified three specific trends for the spring and summer seasons: color, subjects and styles.
With the changes in consumer behavior and so many options for digital media, channels and devices, deciding where to allocate your advertising budget can be a challenge. A first-quarter-2017 report from 4C Insights examines the current state of social marketing, and highlights areas of major growth.
Positive results from social listening include receiving product feedback, attracting new customers and improved customer service.
Social media has become a destination for reading and aggregating news and spirited discussion for many internet users. While fake news has infected the environment, plenty of users are still able to have genuine conversations. A study from SOAS University of London explores the most popular topics on Twitter, as defined by an official United Nations list of real-world issues.
The groundwork has been laid: Now marketers and online retailers need to provide education to help build trust and work to remove technological barriers to purchase.
Some of the major hurdles to social shopping include a lack of trust in the purchase systems and a general lack of familiarity with social shopping. Instagram’s new shopping options are an expansion of a pilot program launched last year that enables users to tap the logo to access details on products in photos and go directly to purchase pages.
Extreme content has always existed on social media. But in more recent years, it seems to have reached disruptive levels.