Influencers help raise brand awareness, enable marketers to reach new audiences and bolster brand loyalty, according to a new survey from Bloglovin.
While the under-30 demographic makes up the largest base of Instagram users, those 65 through 74 are 70 percent more influenced by promoted posts.
Facebook has nearly eliminated the need for external video sources from its network, and it is becoming a disruptive force in social video.
It’s no longer as simple as posting video content to YouTube and links to Twitter—marketing on diverse channels requires platform-specific content, tailored to the target audience.
In order to maintain credibility and ad partnerships, social networks may have to resort to editorial review by humans, rather than depending on algorithms.
With improved targeting and proven return on investment, programmatic is becoming the automation tool of choice for social and digital media marketers.
Gen X and Baby Boomers use Facebook more than Millennials, but everyone uses Facebook more than any other social network.
Chat bots create personalized and real-time experiences, but the human experience leaves room for improvement.