Kimberlee Morrison

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Small Businesses Are Missing the Boat on Social

Performance Marketing

One of the biggest concerns by small businesses is using digital strategy to drive—and track—in-store sales.

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Is Instagram the New LinkedIn for Young Workers?

Performance Marketing

According to the latest job seeker survey from Jobvite, the American workplace is evolving, and American workers have a diverse and nuanced view of how things are changing.

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1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content

Performance Marketing

Internet users are fed up with poor-quality ads. Make no mistake, most users see branded content as a fact of digital life, but they are tired of intrusive, poorly targeted [...]

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Brands May Think Being Snarky Is Cool, But Consumers Don’t (Report)

Performance Marketing

While brands like Wendy’s and Denny’s seem to be reaping the benefits from their snarky humor in the form of heightened social media popularity, a report from Sprout Social indicates [...]

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Brands: Are You Prepared for a Social Media Security Breach?

Performance Marketing

Security is an oft-neglected but critical facet of social media. Young users are especially cynical about the protections offered by networks, while the networks do their best to improve security. [...]

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Consumers Don’t Like and Don’t Trust Digital Advertising (Infographic)

Performance Marketing

While there are certain things consumers love about digital media, including live streaming, second screen experiences and even interactive, personalized experiences, consumers seems consistently unhappy with digital advertising.

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Instagram Dominates Influencer Marketing (Report)

Performance Marketing

While Instagram will continue to dominate the influencer landscape, some influencers plan to make YouTube their No. 1 platform in 2018.

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Colors, Subjects and Styles: Three Visual Trends for Spring and Summer

Performance Marketing

Image marketplace EyeEm analyzed content from its community of more than 20 million photographers and identified three specific trends for the spring and summer seasons: color, subjects and styles.

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Social Media Advertising Spend Was Up 60% Year-Over-Year in Q1 (Report)

Performance Marketing

With the changes in consumer behavior and so many options for digital media, channels and devices, deciding where to allocate your advertising budget can be a challenge. A first-quarter-2017 report [...]

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Social Listening Is More Than Vanity Metrics (Report)

Performance Marketing

Positive results from social listening include receiving product feedback, attracting new customers and improved customer service.