Kimberlee Morrison

Chat Bots Are Winning Over Social Media Users (Report)

Chat bots create personalized and real-time experiences, but the human experience leaves room for improvement.

Brands Are Experimenting With Snapchat (Report)

According to a report by Spaplytics, Snapchat is the only social network that experienced no decline in engagement.

Is Snapchat Just a Fad? (Infographic)

More than one-half of surveyed adult Snapchat users aged 18 through 24 said they expect to move on to something new within the next 10 years.

Sponsored Instagram Posts Average $300 Each. Here’s a Look at Who Makes More (or Less)

Modeling, fitness and photography accounts are among the highest paid per sponsored post on Instagram.

Emojis Lead to Higher Engagement on Instagram (Report)

According to a report by social media analytics firm Quintly, there has been a 43 percent overall increase in interactions on Instagram posts that include emojis.

Cyberbullying Is Pervasive and Parents Are Oblivious

Parents can help by becoming more engaged in the online lives of their children and teens.

Snapchat Is Well-Positioned for Its IPO, With One Caveat

The mobile messaging app is in a strong position for its IPO but it noted in its filing that it may never achieve profitability.

Small Business Owners Are Missing Digital Fundamentals (Infographic)

While small business owners love social media, many still don't have websites.

The Most Popular Quotes on Instagram (Infographic)

Among the fashion and fitspiration, there will always be space for inspirational quotes.

The Real ROI in Social Customer Service (Report)

Not only is social customer service necessary for dealing with issues quickly, it can reduce customer-care costs and result in other bottom-line benefits.