Shopping and first-party data has made signal planning a compelling media planning innovation.
Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to give a few people a good bonus or everyone a token.
I was having lunch with a publisher of an important business magazine, owned by a Time Inc. competitor. He asked me what I thought about Norman Pearlstine returning to Time Inc. as chief content officer. I immediately said it was brilliant. In fact, I think it’s pretty innovative and forward thinking.
The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly.
I just unwrapped my brand-new, recently released iTV. It’s amazing! It looks like a 42-inch iPad that I mounted on my living room wall. I could’ve used the stand, but there’s something gorgeous about a giant wall mounted iPad.
Not long ago, I was attending a senior-level trade group meeting filled with many of the advertising industry’s most important CEOs, when the subject of sharing information came up. As […]
Lately I’ve been a keen participant on Foursquare, a mobile GPS-enabled social network that launched last year at SXSW. I was late to the game and downloaded the mobile app […]