How the Greatest Ads for VW and Red Bull Fully Embodied the Brand Purpose
The best ads go well beyond a simple sell or a fulfillment of a strategy. They can embody what an entire company stands for—a vision in the form of an [...]
How the Simplest Idea Led to One of the Most Magical Car Commercials Ever
If the script for Volkswagen's "Pink Moon" commercial came across your desk today, would you recognize the brilliance underneath the seemingly mundane plot?
Margaret Johnson Reveals Her 3 Favorite Ads, and Who Inspires Her Creatively Today
The latest installment of our "Best Ads Ever" video series features Margaret Johnson, the chief creative officer at Goodby Silverstein & Partners in San Francisco.
Guinness, Johnnie Walker, Dove: How Great Brand Platforms Lead to Brilliant Executions
Asking Jan Jacobs and Leo Premutico, the co-founders of New York agency Johannes Leonardo, to name their favorite ads of all time was tricky. To them, great executions usually arise [...]
Jeff Goodby’s 3 Favorite Ads of the Past, and the Artists Who Inspire Him Today
We asked the co-founder and co-chairman of Goodby Silverstein & Partners to name his three favorite ads of all time, and fill us in on the cool work that GS&P [...]
Inside Fashion’s Coolest Ads, From Audrey Hepburn to Lady Gaga
Trey Laird, the founder, CEO and chief creative officer at Laird + Partners sat down with Adweek to talk about his favorite ads ever. And not surprisingly, several of them [...]
This Simple Insight Led Droga5 to Make Hillary Clinton’s Best Ad of 2016
Droga5 has quietly created a lot of advertising for Hillary Clinton during Election 2016. The most simple and powerful spot in the bunch, "Role Models," has been effective enough that [...]
Jay Benjamin Reveals His 3 Favorite Ads, and His Plans for Muh-tay-zik Hof-fer’s NYC Office
The new executive creative creator at Muh-tay-zik Hof-fer's New York office, who recently left the top creative post at Saatchi & Saatchi New York, named his three favorite ads of [...]
The Lasting Genius of Dove’s ‘Real Beauty,’ and the Formal Daring of Jeep’s ‘Portraits’
Dove's "Campaign for Real Beauty" is one of those legendary campaigns that changed everything, not just for the Unilever brand but for the category and, indeed, the industry as a [...]
From Benetton to H&M, How Fashion Fueled Advertising’s Coolest Designer
Adweek sat down with Pum Lefebure to ask her about her favorite advertising and design work, the whole H&M experience, and what it's been like judging at the LIA's this [...]
Why CP+B Is Loving This Election, and Where It’s Heading With American Airlines
Election 2016 has been an exhausting experience for just about everyone. But for brands, it's certainly created potent cultural moments they can tap into.
Jaime Robinson Talks Netflix, ‘Beauty Inside’ and Why Kiss Makeup Was the Best Ad Ever
It's fitting that Joan Creative's first bit of finished advertising was this Netflix spot, unveiled in social media during the Emmys, all about powerful women—presented as a parody of '50s [...]
How Starburst’s Little Lad Inspired Wheat Thins’ Famous ‘Family Guy’ Ad
What does Starburst's classic "Bus Station" commercial, with the Little Lad, have in common with the famous Wheat Thins Family Guy spot? Lots and lots of mentions of the product [...]