How the Greatest Ads for VW and Red Bull Fully Embodied the Brand Purpose

Tiffany Rolfe picks her favorite work ever

The best ads go well beyond a simple sell or a fulfillment of a strategy. They can embody what an entire company stands for—a vision in the form of an execution.

Tiffany Rolfe of Co:Collective discusses two examples of this in the latest installment of our “Best Ads Ever” video series. The former CP+B exec also revisits one of her crowning achievements at that agency, and tells us what’s new at Co:Collective these days.

And she celebrates another agency’s recent work which got her rethinking how collaboration between brands can create value beyond the sum of their parts.