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The presence of a CMO who is also ultra tech savvy—a CMTO—is becoming more commonplace in brands and agencies as both sides think about changing the customer experience.
This week Ogilvy is presenting its insights alongside client Brand USA, the tourism arm of the U.S., at the annual ColorComm conference. Adweek got a brief look into the discussion ahead of time and here’s what you need to know.
Clients’ needs are changing ever day, according to Ogilvy worldwide chief communications officer Jen Risi.
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