Remember Mediapalooza? This Fall Will Bring Another Wave of Media Reviews With No End in Sight

Agencies reach fever pitch as major clients scrutinize partnerships

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It’s happening again.

Just over two years ago, several of the world’s largest advertisers, from Coca-Cola to 21st Century Fox, placed their global media accounts in review as part of a six-month, $17.3 billion wave later dubbed “Mediapalooza.”

Industry leaders now see that headlining shift as a harbinger of things to come. In addition to AB InBev, Amazon and other heavy hitters, this fall will see a string of new reviews as clients apply greater scrutiny to their media partnerships.

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This story first appeared in the Aug. 21, 2017, issue of Adweek magazine. Click here to subscribe.