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For the latest in its “Shot on an iPhone” series, Apple decided to take a trip to France.
Shot by Parisian director and photographer Axel Morin, three spots document Marseille, Lyon and Paris in beautiful black and white—shot on an iPhone X, of course. While the brand turned Muhammad Ali’s “I Am the Greatest” speech into a “Shot on an iPhone” selfie manifesto back in January, these three ads represent more of a return to the roots of “Shot on an iPhone,” leaning heavily on beautiful imagery representing a distinct portrayal of its subject and promoting the image capturing capabilities of the latest iPhone.
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