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NBC Gets Its Lowest Olympics Ratings Since Saturday, but Men's Basketball Boosts NBCSN

As livestreaming tops 1 billion minutes Wednesday

Wednesday night's Rio Olympics action featured a victory for U.S. beach volleyball stars Kerri Walsh Jennings and April Ross, another gold medal for legendary Japanese gymnast Kohei Uchimura, and a…

Who Is Kerri Walsh Jennings?

Team USA volleyball star says the secret is playing like a kid

As a three-time Olympic gold medal winner, Kerri Walsh Jennings is one of Team USA's most seasoned athletes. But this year, in Rio, she's competing for the gold medal in…

Olympic Roundup: Carmelo Anthony Shatters a U.S. Record

Meanwhile, pools keep mysteriously turning green

Team USA once again had a great night in Rio, staying on top in the medal count (now 32). Here are the most important stories for marketers to know about…

NBC's Rio Ratings Swim Closer to London's but Still Lag Behind

Epic performances from Phelps and Ledecky lead to Rio-high night

Linear viewership for the 2016 Rio Olympics on NBC is significantly up from the first night of competition but remains down from London 2012. The network delivered 33.4 million total…

Bubba Watson's Jetpack: The Story Behind Oakley's Latest Insane Golfing Vehicle

How Thinkmodo pulled off its loftiest brand stunt yet

At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart. That's because the…

Olympic Roundup: In the Pool and on the Mat, the U.S. Can't Be Stopped

Gymnasts, Phelps and Ledecky pile up the gold

It was another successful night for the U.S. on Tuesday, as Team USA continues to lead the total medal count and hold an edge over China in gold medals. Here's…

NBC Olympics Torched Its Monday Night Competition

And digital delivered its best day ever

Final live plus same-day numbers for NBC's Monday night Olympics coverage are in, and linear viewership remained down from 2012 and 2008. The network delivered 29.8 million total prime-time viewers…

NBC Dominates Ratings on First Sunday of Rio Olympics

Thanks to record-smashing performances from Team USA

It was a great Sunday evening for the U.S. Olympic team, and NBC seemed to benefit from the squad's success. Michael Phelps won his record 19th gold medal by leading…

Who Is Lester Holt?

It's the 8th Olympics at NBC for the veteran newsman, sports fan and musician

From the political pageantry of Cleveland and Philadelphia to the global spotlight of Rio de Janeiro, it's been quite a summer for Lester Holt. He's now covering his eighth Olympic Games for NBC…

There's (Literally) a Little Gold in Everyone in Olympic Ad from Dick's Sporting Goods

Great athletes, elemental genesis edition, by Anomaly

Dick's Sporting Goods is going big with its minute-long commercial by Anomaly for the Opening Ceremonies of the Rio Olympics, focusing on the chemical makeup of all life in the…

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