Advertisement

Ad of the Day: Reebok Runs Through All the Days of Your Life in This Clever Spot

Are you making the most of every single one?

Sure, regular exercise can help you look and feel younger. Sometimes, even much younger. But this is ridiculous. Adidas' Reebok division expands its "Be More Human" platform today with a minute-long…

There's Now a One-Stop Shop for Brands That Want to Work With Retired NFL Players

Football Greats Alliance reps 22,000 of them

When the Los Angeles Rams take the podium during next week's NFL draft, brands and sponsors will get a look at the new wave of football talent. But this morning,…

What Michael Phelps Loves About His Under Armour Ad, and Why He's Never Worn Nike

Plus, a look at UA's new athlete outfits for the Olympics

BALTIMORE, Md.—Michael Phelps and Under Armour were, in a sense, born at the same moment. The performance sports apparel brand was founded here in Baltimore in 1996 by Kevin Plank. That same…

New Balance Parts Ways With Agency of Record Arnold Worldwide After 6 Years

Activewear brand to consolidate its global marketing spend

International sneaker brand New Balance has decided to end its relationship with global creative agency of record Arnold Worldwide after six years. Amy Dow, head of corporate communications at New Balance,…

5 Questions You Should Answer If You Want Your Mobile Marketing to Work

Where growth is coming from, building trust and more

While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the…

These Super Bowl Trackers Will Help You Follow the Hashtag Horserace

Avocados From Mexico and Pepsi are blowing up

       Who will win the Super Bowl? The Broncos or Budweiser? The Panthers or Pokemon?  Social insights platform Brandwatch has created a dreamy way to keep up with which brands are dominating the…

These Brands Have Won the Most TV Exposure Heading Into Super Bowl Weekend

Avocados From Mexico, Hyundai snagging free airtime

Brands paying the big bucks for Super Bowl ads this weekend might be pleased with how much free airtime they've received on local TV in the week leading up to…

NFL's Cute Super Bowl Ad Celebrates the Babies Born 9 Months Later in Winning Cities

Seal helps out in Grey's musical campaign

What a difference a year makes. In 2015, the NFL used its Super Bowl commercial time to talk about domestic violence. This year, it's celebrating domestic bliss. The league's new Super…

Nike's 'Better for It' Women's Campaign Gets Brand's First-Ever Scripted YouTube Series

Marketer explains the journey to 'Margot vs. Lily'

Last April, Nike launched "Better for It," its largest and most integrated women's campaign to date. It was mostly traditional in its format—commercials, print ads, digital, etc.—if not in its…

Ad of the Day: Kids Live With Their NBA Heroes to Pick a Favorite in Nike's Fun Film

Colorful five-minute spot has all the right moves

In "Bring Your Game," a five-minute Nike film that debuted during NBA telecasts on Christmas Day, a bunch of kids can't decide on their favorite player. So, like all kids…

Advertisement