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NFL's Cute Super Bowl Ad Celebrates the Babies Born 9 Months Later in Winning Cities

Seal helps out in Grey's musical campaign

What a difference a year makes. In 2015, the NFL used its Super Bowl commercial time to talk about domestic violence. This year, it's celebrating domestic bliss. The league's new Super…

Nike's 'Better for It' Women's Campaign Gets Brand's First-Ever Scripted YouTube Series

Marketer explains the journey to 'Margot vs. Lily'

Last April, Nike launched "Better for It," its largest and most integrated women's campaign to date. It was mostly traditional in its format—commercials, print ads, digital, etc.—if not in its…

Ad of the Day: Kids Live With Their NBA Heroes to Pick a Favorite in Nike's Fun Film

Colorful five-minute spot has all the right moves

In "Bring Your Game," a five-minute Nike film that debuted during NBA telecasts on Christmas Day, a bunch of kids can't decide on their favorite player. So, like all kids…

Here's Why the NFL May Be Closer Than Ever to Returning to Los Angeles

Could hold vote next month

After more than two decades away, the National Football League appears closer than it's ever been to returning to Los Angeles. Coming off its annual NFL owners meeting this week in…

Is Too Much Advertising Killing Daily Fantasy Sports?

Massive campaigns might have drawn too much attention

New York Attorney General Eric Schneiderman announced Tuesday that daily fantasy sports, also known as DFS, constitute illegal gambling in his state. As first reported by ABC News/ESPN, cease-and-desist notices…

Ad of the Day: Here Is the NBA's Stirring Spot for the Season That Tips Off Tonight

Pure 'Joy' from Translation

It's a big night for sports. The World Series starts tonight. And so, too, does the 2015-16 NBA season, and the basketball league is celebrating with a new commercial from…

Ad of the Day: Blake Griffin Is in the Zone as Kia Kicks Off Another NBA Season

Join him in your 2016 Optima

Blake Griffin usually soars over everyone else. But in David&Goliath's latest Kia campaign, the Los Angeles Clippers star ascends to new heights: a dreamworld where only the most effortlessly cool…

NatGeo Remains King of the Social Media Jungle in Updated List of Top 25 Brands

Best engagement creators from Q3

Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third…

Will Scandal and Scrutiny Spell an End to DraftKings and FanDuel? Don't Bet on It

Experts say daily fantasy sports is already too big to fail

Few surprise trends have dominated the marketing industry in recent months more than the rapid rise of DraftKings and FanDuel, leaders in a new and obscenely profitable industry known as…

Does Sportscasters' Mockery of Selfie-Takers Highlight a Generational Divide?

Digital-era sports writers and feminists push back

Several members of Arizona State University's Alpha Chi Omega sorority have gone viral after their selfie-a-thon during the Arizona Diamondbacks game Wednesday night, but they're using their Internet fame to…

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