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The NFL and Fox Hope to Score With Their New 'Football Families' Initiative

Put greater focus on family and communal viewing

Fox Sports broadcaster Joe Buck moderated a Fox NFL town hall for Advertising Week today with panelists that included executives from Fox Networks Group and the NFL along with a…

New York City FC's First Brand Spot Is a Gritty Paean to the City It Calls Home

Johannes Leonardo takes us inside the soccer team's new ad

When Major League Soccer began play in 1996, those of us who lived in New York City had only one team to root for—the New York/New Jersey MetroStars. But despite…

Step Right Up and Watch This Air Acrobat Attempt the Most Irresponsible Circus Act Ever

Branded stunt is madness, or is it?

One December day at the International Scene of Contemporary Dance in Stockholm, Sweden, a man named Olle, one of the best air acrobats in the world, did a triple-somersault jump.…

Why This NBA Champion Thinks Esports Stars 'Are the Next Generation of Athletes'

Plus, Yahoo execs discuss the future of livestreaming

There will come a day when watching an NFL, NBA or MLB game won't be a passive experience for most. With the rise of esports and fantasy components, the big…

Pro Athletes School Gatorade Drinkers in the Brand's Most Humiliating Campaign Yet

J.J. Watt, Karl-Anthony Towns, Bryce Harper and a couple of catty anchors

Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who…

Why Adidas Is Suddenly Selling Odd Pairs of Shoes … Two Rights or Two Lefts

Memorable Indian campaign celebrates blade runners

"Odd, isn't it? For a man to run when technically he shouldn't even be walking?" We live in a magical time, when disability doesn't have to spell the end of an…

The Tragedy of MLK's Death Is Woven All Through This Brilliant Memphis Grizzlies Jersey

Echoes of the Lorraine Motel are everywhere

Basketball jerseys might seem like an odd medium for honoring historical figures or making political statements, but maybe the post-Kaepernick sports era is more woke than the one before it.…

Von Miller Shows Off His Many Quirky Talents in His Debut as the Old Spice Guy

Can he handle the heat? No sweat!

Denver Broncos linebacker and Super Bowl 50 MVP Von Miller has some big cleats to fill as the latest Old Spice guy, following popular pitchmen Isaiah Mustafa and Terry Crews…

Twitter Is Adding a Livestreaming Video App to Apple TV, Fire TV and Xbox One

Users can watch Thursday Night Football games

Anyone who wants to watch livestreaming content on Twitter will soon be able to from an actual television. Twitter is launching an app for Apple TV, Amazon Fire TV and Microsoft's…

Hyundai Drivers Do the Most Asinine Things for Football in Brand's New NFL Ads

Obsession on a new level

Hyundai drivers are weird, weird people who do weird, weird things because of football, according to Innocean USA's amusing new ads for the NFL sponsor. In "Choices," a Pittsburgh Steelers fan…

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