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Ad of the Day: Cristiano Ronaldo Swaps Lives With a Kid in Nike's Epic Euro 2016 Film

Ringan Ledwidge directs the brand's longest-ever spot

The only way England will produce its own Cristiano Ronaldo is if the Portuguese superstar accidentally crashes into a young British fan at a game and—in a bit of Freaky…

Guys Bribe Their Girlfriends to Watch Soccer Alone in Heineken Ad With an Awesome Twist

Didn't see that coming

What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party ... without your girlfriend? That's the setup in Heineken's latest stunt for…

Why Famous French People Are Suddenly Hating on Their Own National Soccer Team

It's not what you think

In eyebrow-raising Twitter fodder this week, the French former professional soccer player and coach Raymond Domenech tweeted, "#JeNeSupportePasLesBleus," which translates to "I can't stand the Blues." This was weird—especially in advance of the…

This Badass Bodyform Ad Elevates Menstruating Women to Modern Amazonian Warriors

What's a little blood?

The past couple of years have given us numerous disruptive examples of advertising in the feminine care space, including comical ones from HelloFlo and the award-winning inspirational video from Always. Bodyform joins…

This Sneaker Brand Got People Running by Offering Lovely Dinners Paid for in Miles

#EatYourRun with a pair of Kalenji Elioruns

Most people don't like running. That's OK. We can't all be masochists, pining to destroy our knees before their time. But to incentivize would-be runners, sneaker brand Kalenji found a…

Y&R's Special Olympics Ad Offers a Truly Remarkable Take on Fatherhood

Dad gets a life-changing surprise

Ahead of Father's Day, Young & Rubicam Mexico launches a spot for the Special Olympics that follows an expectant dad in a frenzy of anticipation over an upcoming blessed event—the…

Nike's Coffee-Looking Shoe Will Go Nicely With the Krispy Kreme One

Available in venti?

There's probably a sizable crossover between people who drink Starbucks regularly and people who wear Nikes. But unless they also like ugly shoes, the Nike SB Dunk Low sneaker is…

Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Key ingredient in a special contest

Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy,…

Ad of the Day: Linus Karlsson Tries Comedy Again With a Bizarre Fishing Anti-Campaign

Most anglers love Smith's ChromaPop sunglasses. Not these guys

Eight out of 10 fishermen prefer Smith sunglasses over other brands. So, what on earth is wrong with the other two guys? That was where Linus Karlsson and his team started…

Nike Is Giving Away Kyrie Irving's New Sneaker Boxed Up Like Krispy Kremes

He always had a sweet game

Kyrie Irving has an arsenal of secret tricks that make him great at basketball, but his latest reveal may be his most surprising edge yet—his own personal donut.  In a new…

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