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Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

September 8, 2014, 9:37 PM EDT

Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her Supermodel gets tough in potent Droga5 spot

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a…

September 4, 2014, 6:59 AM EDT

Visa Rolls Out Online Payments Campaign for NFL Opening Day Uses gender-neutral ads in bid to broaden appeal

Fall is around the corner, which to many Americans is synonomous with football season. Accordingly, Visa is reminding fans that its Checkout online payment system speeds purchases so they can…

September 3, 2014, 3:36 PM EDT

This Is How You Make an Ad for Cat Treats Look Like a Nike Commercial Kitties got game for Temptations Tumblers

Want to buy Temptations' newest cat treats and throw them at your cat? Better stretch out first, man. The Mars Petcare brand just rolled out new Temptations Tumblers—treats that are apparently more…

September 3, 2014, 12:18 PM EDT

Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies They make game day 'awesomer'

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably…

September 2, 2014, 11:59 AM EDT

These Are the NFL's 7 Social Branding MVPs Athletes’ performance online almost as important as on the field

The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a…

August 31, 2014, 7:07 PM EDT

New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

August 26, 2014, 1:19 PM EDT

Houston Astros' Spoof of Viral Shopping Mall Ad Is Almost as Bad as the Team's Record Mitts and hats and mitts and hats!

When you have a .420 winning percentage, you come up with creative ways to put butts in seats. And Houston Astros pitchers Dallas Keuchel and Collin McHugh certainly didn't balk…

August 25, 2014, 3:01 PM EDT

Ad of the Day: Peyton Manning and Cam Newton Prank Store Customers for Gatorade Rob Belushi co-stars in 'Sweat it to get it'

Gatorade must think its customer base is too big, as the brand's new ad campaign from TBWA\Chiat\Day shows people in a convenience store being denied the sports beverage unless they're…

August 18, 2014, 12:37 PM EDT

Adidas Vows to Outsprint Nike in Ad Race German sportswear maker spending millions

Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next…

August 11, 2014, 6:32 PM EDT

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