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When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Trick shots in the trailer

Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for…

Euro 2016 Foes Spread the Love, Not HIV, in Risqué French AIDS Awareness Ads

Blending together in a time of strife

Talk about sexual healing. On the heels of Skittles shedding its rainbow for London Pride, Euro 2016 is seeing color in some unexpected places. TBWA\Paris' latest campaign for AIDES, the HIV and AIDS…

Ad of the Day: USA Swimming's Fun Ad Shows Today's Greats When They Were Kids

Home-video footage of Franklin, Phelps, Lochte and more

Olympians Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky appear in this Colle+McVoy commercial for USA Swimming, the sport's national governing body. But you might not recognize them at first. That's…

From Boxer to Businessman: Oscar De La Hoya on Creating the Golden Boy Brand

And how he got that nickname

There are many different roads professional athletes can take when their playing days are done. In 2002, boxing great Oscar De La Hoya stepped out of the ring and established Golden…

Infographic: Who Will Watch the Rio Olympics, and What Will They Buy?

Mostly men, and they love cognac

Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics…

From the Hardwood to the Runway: Russell Westbrook on His Love for Fashion

And what it's like to hang with Anna Wintour

Russell Westbrook may be a brand ambassador for major outfits including Nike and Mountain Dew (which is trying to break into the sports beverage arena with its Kickstart energy drink),…

How Russell Westbrook, NBA Renaissance Man, Is Redefining the Role of Spokesman

With a burgeoning fashion career and devoted social following

Most professional athletes define their legacy exclusively by what they accomplish in the game. That doesn't work for Russell Westbrook. Though he's become a legitimate superstar in the National Basketball…

Why Wrestling's Biggest Brand Came to Cannes (and Why It Fits Right In)

Stephanie McMahon on the media innovation and storytelling of WWE

  brightcove.createExperiences(); The next time somebody asks what Chris Jericho and Sasha Banks have in common with Rigoletto and The Magic…

Ad of the Day: Cleveland Fans Are Stunned to Be Champs in Nike's Salute to the Cavaliers

NBA title is 'Worth the Wait'

The Cleveland Cavaliers have reached the playoffs 20 times in their 46-year history. But on Sunday night, they finally reached the promised land—winning the NBA title on their third trip…

Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016

BETC fosters a sense of unity

Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace…

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