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Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

September 10, 2014, 10:39 AM EDT

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

September 9, 2014, 1:19 PM EDT

Michael Strahan and Carmelo Anthony Sound Off on Basketball and Business New York's sports superstars talk about family, fame and building their mega brands

On a sultry September afternoon, a stream of stylists, photographers, TV cameramen, publicists and editors converge at the gymnasium in New York’s 14th Street Y to capture a moment in…

September 9, 2014, 8:35 AM EDT

Michael Strahan Interviews Carmelo Anthony About Sports and Business [Video] A candid discussion of basketball, technology and inspiration

On a sultry September afternoon, a stream of stylists, photographers, TV cameramen, publicists and editors converge at the gymnasium in New York’s 14th Street Y to capture a moment in…

September 9, 2014, 8:33 AM EDT

Brooklyn Nets Launch 'We Are Brooklyn' Campaign Will it solidify fans in the fickle borough?

While longtime Brooklynites remain loyal to their roots, the newest crop of residents are tough to win over, with tastes that seem to constantly change. However, Brooklyn Nets and Barclays Center…

September 9, 2014, 6:03 AM EDT

Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

September 8, 2014, 9:37 PM EDT

Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her Supermodel gets tough in potent Droga5 spot

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a…

September 4, 2014, 6:59 AM EDT

Visa Rolls Out Online Payments Campaign for NFL Opening Day Uses gender-neutral ads in bid to broaden appeal

Fall is around the corner, which to many Americans is synonomous with football season. Accordingly, Visa is reminding fans that its Checkout online payment system speeds purchases so they can…

September 3, 2014, 3:36 PM EDT

This Is How You Make an Ad for Cat Treats Look Like a Nike Commercial Kitties got game for Temptations Tumblers

Want to buy Temptations' newest cat treats and throw them at your cat? Better stretch out first, man. The Mars Petcare brand just rolled out new Temptations Tumblers—treats that are apparently more…

September 3, 2014, 12:18 PM EDT

Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies They make game day 'awesomer'

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably…

September 2, 2014, 11:59 AM EDT

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