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Derek Jeter Launches The Players' Tribune As a Digital Platform for Athletes

Yes, they say, they write their own articles

When Jason Collins decided to announce he was retiring from the NBA, he wanted to say it in his own words. Instead of going to a traditional media outlet, he…

Ad of the Day: Adidas Comes Out Swinging in Big New Brand Campaign

How athletes seize the moment

Some key things separate pro athletes from weekend warriors. Of course, there's the natural talent and physical skills. But there's also the mental approach. The pros excel at being able…

Inside the Effort to Brand Tom Brady

Funny memes, childhood photos and his own personal logo

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been…

Common Follows Up His Super Bowl Voice Work for Microsoft With This NBA Ad

DDB's spot for the All-Star Game

Common is a busy man these days, winning a Golden Globe (for the song "Glory" from Selma), getting nominated for two Grammys and an Oscar (also for "Glory"), and providing…

Forget Football. Nick Offerman's Glorious Nascar Music Video Will Get You Pumped for Racing

Two minutes of pure awesome

You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick…

Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

30-second ad for Jublia will air in the 3rd quarter

Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, a topical solution approved…

Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl's Final Whistle

Here's the teaser

One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game. NBC Sports has…

Super Bowl Ads Low on Testosterone, High on Cultural Awareness

After a year of scandals, frat-boy humor gets shut down

Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet,…

NBC Says It Will be a 'Huge Disappointment' if Super Bowl Doesn't Break Ratings Records

Peacock hopes to top last year's 112 million viewers

What is NBC shooting for when it comes to this year's big game? Oh, just 115 million people. It's expected that each Super Bowl will break the previous year's record to become…

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King's 'I Have a Dream' Speech

Spot is artful and inspiring, but will have its critics

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect. Excerpts from King's "I Have a Dream" speech…

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