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The New World Cup Logo Has People Scratching Their Heads What is it, anyway?

FIFA unveiled the logo for the 2018 World Cup on Tuesday (see image above). The games, which will be held in 11 different host cities in Russia, will kick off…

October 28, 2014, 6:07 PM EDT

Holy Crap, Someone Is Actually Making a Working Hoverboard for Real This Time And you're gonna want one

Marty McFly and Tony Hawk both drove demand for hoverboards—but alas, supply has been nonexistent, as both of them had to rely on camera trickery and special effects.  But now, finally,…

October 22, 2014, 2:15 PM EDT

David Beckham Has a Really Difficult Time Keeping His Clothes on in Ads [Video] As illustrated in this supercut of the soccer star

We've been gawking at him since he first stepped onto the pitch 22 years ago. Not much has changed since. The footballer turned international star has commanded our attention with…

October 22, 2014, 11:09 AM EDT

Ad of the Day: KFC Turns to Two Boys for a Lovely Take on Sports Fandom Dealing with the agony of defeat

In recent years, BBH London has focused on family relationships and offbeat stories in its KFC ads, with the product almost as a side dish and strong storytelling as the…

October 21, 2014, 10:41 AM EDT

7 Totally Awesome TV Spots From the Last Time the Royals Were in the World Series 1985 was all about MacGyver and American-brewed suds

When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's…

October 21, 2014, 7:00 AM EDT

Ad of the Day: Beats by Dre Thrillingly Welcomes LeBron James Home to Ohio The prodigal son returns

If you're LeBron James, hell yes you can go home again. The playbook calls for high drama as the King returns to the Cleveland Cavaliers after four years and a pair…

October 20, 2014, 9:26 AM EDT

Despite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad Campaign for Gap Factory Brand stands by its man

Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory. Cruz will serve as a “global ambassador”…

October 17, 2014, 10:21 AM EDT

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

October 6, 2014, 8:27 AM EDT

Ad of the Day: James Harden Plays the Internet at HORSE for Foot Locker Can he match your trick shots?

Remember the old basketball game HORSE? The one where you and a friend take turns trying to make baskets, and whoever doesn't make one gets a letter, and if you…

October 3, 2014, 3:25 PM EDT

GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV Footage will appear in promos, online and be woven into telecasts

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot?…

September 29, 2014, 12:08 AM EDT

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