Advertisement

Advertising & Branding

:

Packaged Goods

Esports Team the Immortals Just Made an '80s-Style Dating Video ... for Underwear

MeUndies seizes a bare opportunity

MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals ... after discovering that one of its members doesn't own underwear. (Wait. We'll…

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School

And has a product-focused solution

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex. Heading back to school is always an emotional time for kids, but…

See the Nivea Campaign That John Hegarty Called the Stupidest Thing He's Ever Seen

A robotic seagull that shits sunscreen on you at the beach

Ready for a sunscreen-shitting seagull? Sir John Hegarty, co-founder of Bartle Bogle Hegarty and all-around advertising legend, was jury president of the Titanium and Integrated Lions at Cannes this year. And…

Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle

P&G updates a song that's 'ownable and relatable'

Everybody's favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that's so kitschy-catchy, no amount of scrubbing will wash it out of…

Not Even Sex Can Get in the Way of People's Love for Cats, Says This Sheba Ad

Heeding the call of the wild

Cats have been known to wield an almost hypnotic power, controlling human behavior with a flick of the tail or the merest meow. Case in point—the feline fiend in "What Cats…

2 New Old Spice Guys Kick Off Hilariously Weird 'Smell 'Em Who's Boss' Campaign

Thomas Beaudoin and Alberto Cardenas join the W+K madness

After so many years of its signature quirky advertising, it's tempting to think of the Old Spice work as dated. But then "Rocket Car" plays for a full house at…

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

This Ad Agency Says It's Time for Brands to Start Engaging With Their Trolls

hasan & partners argues for embracing satire

CANNES, France—Finnish artist Jani Leinonen is every consumer brand's worst nightmare, but even he thinks the world's biggest brands need to engage with their most aggressive detractors. Last fall, the activist…

The Inside Story on J&J's Revamped Marketing Mission Under Alison Lewis

Think global in scope, act local in execution

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's…

How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods

Nielsen Catalina Solutions study shows return on ad spend

The increase in sales that consumer packaged goods brands can expect as a result of ad campaigns varies widely by the media platform used to distribute those ads, according to…

Advertisement
Advertisement