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Advertising & Branding

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Packaged Goods

P&G's Secret Takes on Young Women's Stresses, Beginning With the Wage Gap

W+K campaign connects 'stress sweat' to generational struggles

Procter & Gamble's Secret deodorant is launching an interesting campaign from Wieden + Kennedy that looks at larger, generational reasons why young women sweat—often because of political, gender-based struggles—and not…

Maya Rudolph Riffs on the Horrors of Non-Natural Soaps in Fun Ads for Seventh Generation

72andSunny's first work for the brand's main imprint

Laser-beam blue and spray-tan orange. Those are the scary shades of common household cleaning products that make Maya Rudolph uncomfortable, as she describes them in a new campaign for Seventh Generation. The…

Humans Imitate Animal Courtship Dances in This Funny, Oddly Beautiful Ad for Condoms

Sagami Original envisions primal acts of love

Sagami Original Condoms has filmed animal courtship rituals as performed by humans, and the results are both strange and seductive.  Talented dancers, dressed in the colors of the respective animals, do…

Feeling the Munchies at Night This Month? This Snack Brand Has Got Your Back

Granola offers a little #NightAssistance through April

Just in time for 4/20 (the unofficial holiday for lightin' a blunt), French biscuit maker Granola is taking on the munchies. "Late Night Drama" is an ad for Granola Night Assistance, which…

Will Depend's New Ads, Starring Real People, Finally Erase the Stigma of Incontinence?

Kimberly-Clark brand also partners with life coach Susie Moore

In general, there's a trend in advertising toward more straight talk when it comes to treatment of potentially embarrassing conditions. And now, adult incontinence category leader Depend is making a…

Line of Fake Baby Food Urges Parents to Stop Feeding Their Kids Gender Stereotypes

We highly recommend the Breadwinner Pudding

The Anxiety and Depression Association of America has a lot of opinions about gender roles in childhood ... and it's channeled them into Gender Baby Food, a parody product based on…

Axe Gets Deep (OK, Not Really) With Campaign About the Genius of 'Shower Thoughts'

With a cameo in first spot by Muggsy Bogues

The shower is a great place to think deep thoughts—or thoughts that seem deep in the moment, anyway. And Axe is capitalizing on that theme in a new campaign that…

Huggies Revisits the Baby Whose Ultrasound It 3-D Printed for a Blind Mom

Can real hugs match virtual ones?

Sequels are tough. Ultimately, they're rarely evaluated on their own terms. The mere existence of a sequel, in most cases, means something noteworthy, and oftentimes excellent, came before. So from…

Ad of the Day: Guys With Comically Dry Skin Debut Dollar Shave Club's Skin-Care Line

'People notice,' the amusingly awkward ads warn guys

Guys suck when it comes to skin care. Either they do nothing for their skin at all—leaving it dry, chapped and cracked—or they try to use moisturising products on the…

McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets

Happy Goggles debut in Sweden in trial run

McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants…

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