Advertising & Branding


Packaged Goods

When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

Spot has tested in Canada

After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year. The packaged goods giant reiterated that position…

Two Men Dressed as Turds Emerge From Butt to Tell You About Dude Wipes

Booming category's dirty work

UPDATE: A lawyer for Rob Dyrdek, who stars in the video below with Christopher "Big Black" Boykin, says it was made for Dyrdek's MTV show Fantasy Factory and was never…

Clothing Crackles With the Meaning of Life in These Excellent European Fabric Softener Ads

Love your laundry

Kudos to Procter & Gamble brand Lenor (known in the U.S. as Downy) for managing to eroticize fabric softener in surprisingly poetic fashion. Each of these four long-form ads from Grey…

Baby Brand Tommee Tippee Made Baby Wipes From Reams of Actual Parenting Advice

Stunt helps launch #ParentOn campaign

New parents eventually get so sick of advice, they'll want to wipe their baby's butt with it. And now, infant feeding brand Tommee Tippee has made that possible—with a limited…

Man Shaves Beard Off After 14 Years, and Family Reacts in Shock, in Remarkable Razor Ad

Almost a spiritual cleansing

"Maybe it's a new chapter in my life." That's how Amit (aka, "Mook"), a 44-year-old dude who's had a thick beard for 14 years, describes the experience of shaving it off…

Ad of the Day: Droga5 Lightens Up Acne Cream Category With Comic Spot for Clearasil

Nothing lasts forever

For teens, acne is no laughing matter. But Droga5 figured it was worth shaking up a category that's traditionally brimming with confidence but very little comedy. The New York agency's first…

Ad of the Day: Girls Are Unstoppable in Next Phase of Always 'Like a Girl' Campaign

They smash their limitations in latest Leo Burnett spot

Last summer, Procter & Gamble's Always scored a big hit with its stereotype-crushing "Like a Girl" ad, which then got a slot on the Super Bowl. Now, the feminine products…

'Holiday's Over' for Germs in These Awesomely Gross Ads for a Unilever Cleaning Brand

Great illustrations from Bangkok's Illusion and DLKW Lowe

Attention, germaphobes. Here are your worst nightmares realized. Unilver cleaning brand Domestos is out with three new print and poster ads in the U.K. that vividly imagine microorganisms as gross cartoons…

Angel Soft Wishes Single Moms a Happy Father's Day in Unique Take on the Holiday

A twist on familiar clichés

Adult children raised by single mothers wish their moms a happy Father's Day in this intriguing, unconventional take on the holiday by Deutsch LA for Georgia Pacific's Angel Soft bathroom…

Why Tabasco Is the Kick-Ass Condiment That's Been Making People Sweat for 147 Years

The little-known genesis of the secret sauce

The Civil War was one of the most devastating events in American history, but food scholars point to at least one good thing that came from it: It's why there's…