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Advertising & Branding

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Packaged Goods

Converse’s Street-Style Campaign Shows How People Rock Their Chucks Around the World

Lived-in looks from Tokyo to São Paulo

Converse's Chuck Taylor, the stitched-canvas, rubber-toed basketball shoe, is somehow at home everywhere from magazine spreads to mosh pits. So it's no surprise that celebrities from Andy Warhol to George…

Cottonelle Wants You to 'Go Commando' With a Butt So Clean It Doesn't Need Undies

Also, don't throw your panties at New Kids on the Block

Cottonelle wants you to "go commando." That's right, the toilet paper brand says you should walk around without underwear because its CleanRipple texture imparts a superior clean. In fact, they've hired…

Reebok Is Quietly Emerging as a Challenger Brand to Contend With

Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf

The checkered past of Burberry’s perfect plaid

As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature…

Why Google Should Fear Facebook's New Product Ads

Social network's targeting threatens retail search dominance

Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social…

Peter Mayer Advertising Infuses New Orleans Flavor in National Campaigns

Family-run agency even helps brands break world records

Specs Who (l.) president Mark Mayer; CCO Josh Mayer What Full-service advertising agency Where New Orleans Just like its clients, Peter Mayer Advertising has its roots firmly planted in the culture and history of…

The Tall, Cold Tale of the Big Gulp

Thanks to 7-Eleven, large will never be the same

The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In…

Ad of the Day: Old Spice Walks on the Wild Side in an Outdoorsy New Campaign

Just spray for a crazy outdoor adventure

Anything can happen when you're out and about in the wilderness. And these new Old Spice ads prove it.  The latest kooky campaign from Old Spice, courtesy of Wieden + Kennedy,…

Pepsi's Super Bowl Sponsorship Paid Off Where It Counts—in Store Aisles

Instantly's research shows the power of physical display

You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in…

Here's to a Retail Future Where You Don't Look Like an Idiot in Wearable Tech

JCPenney director says gadgets may become fashionable (eventually)

Taking a quick break from the annual Omnicom Media Group opening night CES party at the Hyde Bellagio club in Las Vegas, Sean Ryan, director, social and mobile at JCPenney, spoke…

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