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How CBS Has Spent the Past Year Trying to Get You to Watch Super Bowl 50

Network aired 'hundreds and hundreds' of promos

When George Schweitzer was researching CBS's coverage of the very first Super Bowl as part of his preparation for the network's Super Bowl 50 marketing campaign, he made note of…

Why Detavio Samuels Left His Job to Start an Agency That Speaks to Black Consumers

A major moment for diverse stories

Specs Name Detavio Samuels Age 35 New gig President, Interactive One and One Solution/OneX Old gig President of GlobalHue Twitter @detavio Adweek: You've launched a branded content studio that targets black consumers. What is different about…

Assemble Your Own Artistic Masterpiece With Ikea's New Adult Coloring Book

Meditate over meatballs

If you like assembling Ikea furniture, you'll love coloring in Ikea coloring books. Ikea just released an adult coloring book sure to appeal to the fast-growing segment of adults who believe coloring…

Moleskine Asks You to Handwrite All Your Tweets on Saturday for National Handwriting Day

Everyone's doing it

This Saturday, Jan. 23, is the birthday of Founding Father and Declaration of Independence-signer John Hancock. And to celebrate, people all over the country will get arrested for smuggling. No, that's…

How Cannes Lions Will Put Music Back in the Spotlight in 2016

Its role in marketing gets formal recognition

In 1971, Coca-Cola and McCann's Bill Backer taught the world to sing in perfect harmony. Today, George Gershwin's "Rhapsody in Blue" flies the friendly skies alongside United Airlines more than…

This Art Director Used Spotify to Build an Audio Version of His Portfolio

How does his work sound to you?

Advertising creatives are always looking for fresh ways to package their portfolios, and one Swedish art director has turned music streaming service Spotify into the latest vehicle for promoting his…

The Ads That Rekindled America's Craving for Arby's

Fallon's spots are funny, smart and massively meaty

About two years ago, Arby's decided it was ready to try something new. The fast food chain was too far below the radar in a highly competitive field that often…

Turner Says the Post-Millennial Generation Should Be Known as 'Plurals'

Yet another name idea for those born after 1997

Millennials are quickly becoming yesterday's news, and media companies are trying to figure out just what to call the next generation. Becomers? Founders? iGen? Post-Millennials? Those are just a few. And now…

How the NFL’s Return to Los Angeles Ensures Major Growth for the League

The Rams are heading west

At long last, the NFL is returning to Los Angeles, or at least suburban Inglewood, Calif. After a meeting in Houston today, the league's owners voted 30-2 to approve the St.…

Pizza Hut Just Unveiled a Clothing Line Called Hut Swag. Yes, Hut Swag

For those who consider pizza their bae

Given that they can barely handle making the thing they're named after, it seems a little presumptuous for Pizza Hut to sell branded clothing ... but they're doing it anyway.  Not…

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