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Celebrity Deaths Create Different Kinds of Buzz on Facebook and Instagram

David Bowie's passing a case in point

January was an unusually sad month in celebrity news, with many beloved entertainers passing away. And while their deaths were often the talk of social media, the amount of buzz…

Here’s How Neuroscience Can Help Improve Mobile Marketing

This is your brain on smartphones

Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it. But it's only been in the last decade that…

How The Martian Is Helping to Sell Actual Potatoes (Astronaut Poop Not Included)

Yes, this photo is real

Two days ago, a Redditor posted a grocery-store photo of a DVD of The Martian placed strategically over baskets of potatoes. The thread has since become a subreddit of the…

Say Hello to Biketown, Nike's Incredibly Cool Bike-Share Program for Portland, Ore.

Sexier than your busted Huffy

Nike, which has been based in the Portland, Ore., area for the last 40 years, just gifted the hipster-chic city with Biketown, a sleek and super-recognizable take on city bikes.  In…

Derek Zoolander Spoofs 'The More You Know' PSAs for NBCUniversal

His message: 'The Outside Matters'

Zoolander 2 might not be much of a movie—the upcoming Ben Stiller comedy has been "critically savaged"—but the movie's marketing campaign has been epic. In its latest masterstroke, Paramount Pictures has…

Netflix and Chill? Here's How the Streaming Site Really Influences Dating

Based on a survey of 1,000 millennials

To the public, "Netflix and chill" is just a euphemism for casual sex—or any unspoken intentions thereof—conceived in residual Puritanical shame. For Netflix, though, it's the best kind of product…

KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel

Finds a pitchman who may actually eat fried chicken

KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan. Earlier this week, KFC posted a montage of Norm Mcdonald's clips,…

Got $30,000? Groupon Deal Offers Personal Jumbotron So You Can Propose Spectacularly

Kinetic Worldwide powers unusual offer

How does a deal site score promo points on Valentine's Day? By making a totally outsized offer on a Kiss Cam-caliber romantic spectacle ... that you can enjoy without leaving…

How CBS Has Spent the Past Year Trying to Get You to Watch Super Bowl 50

Network aired 'hundreds and hundreds' of promos

When George Schweitzer was researching CBS's coverage of the very first Super Bowl as part of his preparation for the network's Super Bowl 50 marketing campaign, he made note of…

Why Detavio Samuels Left His Job to Start an Agency That Speaks to Black Consumers

A major moment for diverse stories

Specs Name Detavio Samuels Age 35 New gig President, Interactive One and One Solution/OneX Old gig President of GlobalHue Twitter @detavio Adweek: You've launched a branded content studio that targets black consumers. What is different about…

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