Marketing | Adweek Marketing | Adweek
Advertisement
Instagram Ads Are Getting Instant Recall Taco Bell and Hollister seeing picture-perfect results

Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social…

May 12, 2014, 6:29 AM EDT

Huffy Bikes Go From Boys to Mom New campaign is cool, but the '70s were cooler

At the dawn of the 1970s, the Huffy Corporation (which made gas station equipment before turning to bicycles in 1934) was losing air from its tires. Cheap bikes manufactured in…

May 7, 2014, 10:06 PM EDT

Beverly Hills Hotel Boycott Gathers Steam Such extreme brand damage will be difficult to repair

The International Women's Media Foundation (IWMF) has joined a growing boycott of the Beverly Hills Hotel, pulling its Courage in Journalism Awards ceremony from the venue. The owner of the iconic…

May 6, 2014, 7:29 PM EDT

National CineMedia Buys Screenvision for $375 Million Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

May 5, 2014, 5:30 PM EDT

DigitasLBi and SimpleReach Team for Comparative Metrics Give brands another option for campaign analysis

DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space. The…

May 1, 2014, 3:22 PM EDT

This L.A. Agency Creates Standout Ads for Big-Ticket Projects Clients include History, MGM and PETA

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles When you’re thisclose to Hollywood, you tend to think a lot about…

April 30, 2014, 9:56 PM EDT

Brand Genius 2014 Call for Submissions Adweek is accepting nominations for marketing's top honor

For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a…

April 29, 2014, 9:15 AM EDT

Are Omnicom and Publicis Laying Grounds for a Divorce? Suddenly, merger obstacles are looming large

By raising tax domicile issues related to its megamerger with Publicis Groupe, Omnicom Group has drawn a line in the sand. And in doing so, the American company has only…

April 27, 2014, 8:22 PM EDT

RadiumOne Fires CEO Gurbaksh Chahal gone after months-long controversy over abuse

RadiumOne's board of directors last night voted to fire chief executive officer Gurbaksh Chahal after he pleaded guilty to charges of physically abusing his girlfriend last summer. The San Francisco-based marketing…

April 27, 2014, 5:40 PM EDT

This New York Anti-Agency Helps Clients Like HP Do Good in the World Also has worked for the Clinton Global Initiative

Specs Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer What Creative agency Where New York Societal change…

April 23, 2014, 9:52 PM EDT

Advertisement