Advertising & Branding
:Marketing
Facebook and Google aren’t exactly besties, and the social giant’s latest move won’t help matters. In recent weeks Facebook has made two friends through moves that will simultaneously help its…
Specs Age 51 New gig Co-founder, cd, barrettSF Old gig Partner, ecd, Goodby, Silverstein & Partners What advice did Jeff Goodby and Rich Silverstein have about launching your own shop? What about Pat Fallon? Jeff…
In 2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has…
Who CEO Scott Cooper What Online shopping platform Where Boston offices “Instapaper for shopping” is a catchy, concise company description, as is “Kayak for shopping.” Boston-based ShopAdvisor blends both by notifying its 10…
There’s a memorable moment in episode 512 of Mad Men in which Don Draper tells a bunch of stone-faced executives from Dow Chemical how he grabbed near-total market share for…
South by Southwest is expecting a crowd of 28,000 for the interactive portion of its 11-day tech, film and music festival, a SXSW rep told Adweek. That's 3,500 attendees more…
Sometimes, it takes a roomful of R&D people to come up with a new product—and sometimes, the idea just licks you in the face. Thanks to the quirky videos on its…
After seven years working for Red Bull, and some two leading North American efforts on the brand’s much vaunted college marketing program, Mike Poznansky is striking out this week to…
Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…
Throughout history, women have grappled with a biological inevitability that is, literally, always top of mind: Sooner or later, they go gray. As the common wisdom goes, about 50 percent of…
