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Interactive

CPG Marketers Are Going Digital With Loyalty Programs Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

July 27, 2014, 9:28 PM EDT

CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets But almost half are worried about managing this change

A survey of CMOs shows they understand the industry is going digital, but they are still resisting the "digital" label for their companies. Infographic: Carlos Monteiro

July 1, 2014, 11:21 PM EDT

Lollapalooza Goes Cashless With Digital Wristbands Pushes millennials to tap and pay

Lollapalooza is rolling out a new initiative this week called Lolla Cashless that claims to be the first effort from a major U.S. music festival to use radio frequency identification…

June 30, 2014, 9:31 AM EDT

The Best-Loved Brands in the LGBT Community Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

June 24, 2014, 10:46 PM EDT

Thrillist Goes Offline With Best Day of Your Life Experiential marketing takes over New York's East Village

On the longest day of the summer, Thrillist wants to make sure you’re going to have a good time. The online content-meets-commerce publisher is hosting the second annual Best Day…

June 20, 2014, 2:44 PM EDT

AmEx's Digital Push Teams Pharrell Williams With Spike Lee UGC effort may drive millennials to concert livestream

American Express is bolstering its digital efforts leading up to its Unstaged series featuring Pharrell Williams, which culminates in a YouTube and Vevo-streamed concert on June 3. While it has run…

May 27, 2014, 7:03 PM EDT

FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights Consumers come first

One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data…

May 27, 2014, 6:03 AM EDT

Leveraging Tech and Data to Build Old-Fashioned Trust Big Fuel's strategy guru on what really matters: the customer

Over the last decade the marketing landscape has morphed into an entirely different species.  Illustration: Shaw Nielsen In 2004, there was no YouTube, Facebook or Twitter, and portals still reigned supreme over…

May 20, 2014, 6:02 AM EDT

These Sharks Are the OGs of Venice Beach Zambezi aims to turn consumers into fans

Specs Who Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing director What Full-service creative agency Where Venice, Calif. What if not all sharks live in the water? A block east of the…

May 15, 2014, 6:52 AM EDT

Instagram Ads Are Getting Instant Recall Taco Bell and Hollister seeing picture-perfect results

Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social…

May 12, 2014, 6:29 AM EDT

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