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More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says Apple Watch will stoke the trend

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research. The popularity of computers that you can wear is…

December 9, 2014, 6:07 PM EST

How Philips Hooked Young Men With a Choose-Your-Own-Adventure Campaign A guy needs to shave. It could go 1,296 ways

Engaging an audience online—especially the fickle millennial male—can be a tall order. To capture his attention and show off the versatility of the Click & Style electric razor, Philips decided…

December 8, 2014, 1:15 PM EST

Intel Will Reportedly Be Inside the New Version of Google Glass Could increase battery life

Intel will craft the chip inside the next version of Google Glass, which could lead to a longer battery life and new workplace applications, according to The Wall Street Journal,…

December 2, 2014, 1:19 PM EST

Is Vagueness Killing Advertising? Let's drop meaningless phrases like 'digital advertising' and 'content marketing'

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never…

November 30, 2014, 11:36 PM EST

Jam3 Turns Crazy Marketer Ideas Into Digital Reality Uses cutting-edge technology to help consumers tell brand stories

Specs Who (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo Vio What Digital design and development Where Toronto When Publicis and Orange came up with…

November 30, 2014, 11:00 PM EST

Singapore Students Create App That Rewards You For Ignoring Your Phone But is Apple Tree poison for digital ads?

An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone…

November 21, 2014, 5:30 PM EST

NYC Phone Booths Will Become Free WiFi Kiosks In all five boroughs

The unused and faintly depressing husks of pay phones around the city will soon be re-animated as WiFi kiosks.  Called "Links," the kiosks will be fitted with touchscreens and charging stations…

November 20, 2014, 6:21 PM EST

Intel Partners With Fashion Brand to Craft a Blinged-Out Smartbracelet Don't call it a smartwatch

There's bling, and then there's upmarket digital bling. Intel, the company that makes chips that power your laptop, teamed up with fashion brand Opening Ceremony to bring you My Intelligent Communication…

November 19, 2014, 12:37 PM EST

Will the Apple Watch Protect Users' Most Sensitive Health Information? FTC is looking into privacy before 2015 launch

When Apple releases its watch early next year, will users' sensitive health information such as pulse and movement be safe? The Federal Trade Commission has been meeting privately with Apple…

November 17, 2014, 1:03 PM EST

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