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The New York Times Just Bought an Agency Focused on Virtual and Augmented Reality

Fake Love will help expand T Brand Studio

You can't buy me love, but The New York Times just bought Fake Love. An experiential design studio with a focus on virtual reality and augmented reality, Fake Love will help…

The British Are Buzzy: The 4 Biggest Social Media Moments From the Olympics Monday

#GBR is notable for a second day in a row

There were plenty of highlights Monday from the Summer Olympics in Rio de Janeiro, and digital marketing player 4C looked at the news that generated the most combined social chatter on…

Why Women's Soccer Star Alex Morgan Is Unparalleled on Social Media

Olympian gets incredible results across platforms

ListenFirst is examining which Team USA Olympic athletes are generating the most social chatter on a week-by-week basis exclusively for Adweek. Earlier today, we looked at ListenFirst's data from Aug. 1 to…

These Were the 10 Buzziest U.S. Athletes in the Olympics' First Week

Alex Morgan is an Instagram pro, but who's No. 1?

ListenFirst is looking into which Team USA Olympic athletes are generating the most social engagement on a weekly basis exclusively for Adweek. We had the data-analytics company examine which 10 players…

The Olympics May Give Virtual Reality Its Long-Anticipated Close-Up

NBC and Samsung will offer 85 hours of footage

How NBC and Samsung's virtual reality partnership plays out during the Olympics could easily end up being one the most interesting things—to tech observers, at least—to emerge during the Summer…

Is Pokemon Go Finally Making Augmented Reality Mainstream?

Brands like Porsche and State Farm are trying it out

Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends. However, thanks…

Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All

Threw a secret party, underscoring 'quiet' strategy

CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers…

Innovative College Vending Machines Will Feature a Digital Ad Network

Vengo Labs will reach 45 campuses this fall

College students on some 45 campuses this fall will notice wall-mounted vending machines that sell a variety of products. But what will likely stick out the most are the digital…

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

They're 188% more likely to engage with brands in social

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy…

Holiday Inn Express Wants You to Take a (Virtual) Shower With Comedian Rob Riggle

360-degree video showcases important amenity

Nobody wants a stranger in their shower. And, unless you're a morning person, you especially don't want them talking to you in a manner more chipper than their yellow rain…

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