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Advertising & Branding

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Interactive

Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All

Threw a secret party, underscoring 'quiet' strategy

CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers…

Innovative College Vending Machines Will Feature a Digital Ad Network

Vengo Labs will reach 45 campuses this fall

College students on some 45 campuses this fall will notice wall-mounted vending machines that sell a variety of products. But what will likely stick out the most are the digital…

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

They're 188% more likely to engage with brands in social

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy…

Holiday Inn Express Wants You to Take a (Virtual) Shower With Comedian Rob Riggle

360-degree video showcases important amenity

Nobody wants a stranger in their shower. And, unless you're a morning person, you especially don't want them talking to you in a manner more chipper than their yellow rain…

Prince Was a Tech Innovator Who Didn't Always Get Credit for His Early Commitment to Digital

Embraced e-commerce in the '90s

In 1997, Prince, who died today at 57, sold a three-CD set called Crystal Ball directly on the internet, making him one of the first major pop stars to embrace…

Viacom's Sales Chief Uses Data to Get to Know Millennials Better

Jeff Lucas' content creation game is on point

Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323 Adweek: You've been in sales at Viacom for 11 years—a…

Microsoft's 'Tay' Is Now Tweeting About Smoking Weed

Chatbot is dashing the brand's high hopes for its invention

Less than a week after Microsoft launched "Tay," an artificial intelligence messaging bot, and immediately saw it tweet out racist, misogynistic and anti-Semitic language, the tech brand has found trouble…

Microsoft's Chatbot 'Tay' Just Went on a Racist, Misogynistic, Anti-Semitic Tirade

AI-based hate speech shocks social observers

Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on Twitter, Kik and GroupMe to much fanfare among techies.…

This Experiential Marketing Shop Creates Immersive Work for People Who Hate Advertising

Say OK is there for the haters

Specs Who Founding partner Casey Conway What Experiential agency Where Los Angeles and Seattle If you've been to Sundance or South by Southwest this year, you may have come across Say OK's work. The…

NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist

Closing of the shuttle program confused folks

The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut down. Americans…

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