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Advertising & Branding

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Interactive

Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All

Threw a secret party, underscoring 'quiet' strategy

CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers…

Guys Bribe Their Girlfriends to Watch Soccer Alone in Heineken Ad With an Awesome Twist

Didn't see that coming

What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party ... without your girlfriend? That's the setup in Heineken's latest stunt for…

McCann Came Up With a Haircut That Fights Cancer in This Remarkable Campaign

Why thousands of women are donating half of their hair

Depression can run high among women who lose their hair during cancer treatment. As one survivor says in the video below, "All of a sudden, you're not you. You have…

Innovative College Vending Machines Will Feature a Digital Ad Network

Vengo Labs will reach 45 campuses this fall

College students on some 45 campuses this fall will notice wall-mounted vending machines that sell a variety of products. But what will likely stick out the most are the digital…

This Sneaker Brand Got People Running by Offering Lovely Dinners Paid for in Miles

#EatYourRun with a pair of Kalenji Elioruns

Most people don't like running. That's OK. We can't all be masochists, pining to destroy our knees before their time. But to incentivize would-be runners, sneaker brand Kalenji found a…

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

Cornetto's high-tech solution to streaming cheating

Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings,…

Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out

Virtual keys to a physical prison

Google France has built an escape room to seamlessly unite online and offline worlds. Created by We Are Social, Première Pièce will open at an undisclosed location in the heart of…

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

They're 188% more likely to engage with brands in social

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy…

This Agency Built an Online Library of Orgasms to Teach Us What Pleasure Really Sounds Like

Ever hear one before? Not like this, you haven't

Here's a weird secret: I'm pretty sure the orgasm sounds I make with partners have been influenced by porn. Now you know more about me than my doctor does. Why I'm feeding…

TBWA Made a Provocative Floating Tribute to Syrian Refugees Who Died at Sea

200 gravestones in the water

Last month, more than 200 gravestones appeared in the Mediterranean Sea, about 200 meters off the Aegean coast of Turkey. Made of waterproof styrofoam that resembled marble, and anchored with…

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