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Interactive

US Airways Won't Fire Anyone for Porno Tweet 'It was an honest mistake'

Give US Airways credit for not doing the knee-jerk thing most any other corporation would have done, instead circling the wagons while trying to make sense out of its pornographic…

April 16, 2014, 11:22 AM EDT

Brands Need to Stop Trying to Play Hero The goal should be participation

Illustration: Miguel Montaner Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping…

April 15, 2014, 6:09 AM EDT

This Music Marketing Firm Mixes Brands, Bands and Fans How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

April 9, 2014, 9:23 PM EDT

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events The Rolling Stones changed everything back in 1981

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This…

April 6, 2014, 8:35 PM EDT

Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals Marketers show off tactics and data at I-Com confab

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here…

April 1, 2014, 10:57 AM EDT

Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing? I-Com attendees weigh in

Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late…

March 31, 2014, 4:23 PM EDT

Reinventing the Banner Ad Interactivity encourages users to pay attention

It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention,…

March 26, 2014, 11:52 AM EDT

76% of Marketing Execs Say They Don't Target With Behavioral Data Razorfish study of C-suite set raises eyebrows

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.…

March 20, 2014, 5:52 AM EDT

Google Interface May Change Smartwatch Game Wearable software becomes available to developers

Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies. The Mountain View, Calif.-based tech giant…

March 18, 2014, 3:29 PM EDT

Yahoo Debuts 'Motion Ads' With Cheesy Kraft Promos May catch the eyes of millennials

To a person, movie marketers who use Tumblr a lot love to talk about how ads need to become more like gifs (graphic interchange formats) in order to attract millennial…

March 17, 2014, 1:19 PM EDT

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