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Advertising & Branding

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Interactive

How a Popular Show on USA Has Given Lexus a Big Lift

'Suits' boosts brand awareness 22 percent

Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a…

Heineken Wants to Show You the Coolest Shops and Restaurants in 5 Cities

Brand makes an interesting analog move

For the past six years, Heineken has enlisted 100 culture and fashion influencers across the country to quietly hawk beer. Well, kind of. Each year, the brand works with fashion designers…

Microsoft Now Leans on AOL for Display, Mobile and Video Ad Sales

MSFT streamlines dramatically

Microsoft will reportedly lay off 1,200 people as it hands over display, mobile and video ad sales to AOL and AppNexus. Redmond, Wash.-based Microsoft and AOL revealed a multifaceted deal…

CBS Interactive Debuts a Virtual Reality Comedy Short at Cannes Lions

Hopes Kenan Thompson will inspire creatives

Can virtual reality be funny? Today at Cannes Lions, CBS Interactive hopes to find out. The company is debuting what it believes to be the first virtual reality comedy short during…

3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes

You won't mind if they come back

Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not. But 3M…

It’s a Family Affair at This Website Maker in Williamsburg

Blenderbox, like its married founders, mixes tech with design

Specs Who Jason Jeffries, CEO, and Sarah McLoughlin, creative director What Full-service interactive agency Where Brooklyn, N.Y. A marriage of technology and design describes both Blenderbox's approach to building websites for the likes of…

Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears

'Have you ever been in love?'

Well, this is sneaky—and for some, a little heartbreaking. Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend…

Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content

Looking more and more like an iconic brand

A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media. The "Friends" campaign…

NatGeo's Killing Jesus Website Might Be the Greatest Story Ever Scrolled

Mullen's latest epic digital project

Mullen has created a digital experience of Biblical proportions to support National Geographic Channel's Killing Jesus, a three-hour docudrama premiering March 29, which is Palm Sunday. The show is based…

Why Branded Content Is Poised to Take Over

IAB's head of brand initiatives discusses native ads, viewability and the future

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand…

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