Advertising & Branding



This Bike Maker Wants Videos of the Parts of Cities You Can Explore Only on Two Wheels

Rack up the Likes, grab Guy Ritchie's attention

Foldable bike brand Brompton Bikes has launched #MyUnseenCity, a worldwide effort to commission videos exploring the hidden parts of people's cities. Created for the launch of its limited-edition Brompton Black…

This Interactive Honda Ad Lets You Send a Couple on Increasingly Extravagant Dates

RPA's three-tiered Civic spot

Great. Greater. Greatest. Those are your viewing choices in RPA's new interactive video for the Honda Civic, which lets you toggle between a couple's three date scenarios and check out vehicle…

Virgin America's Bus-Shelter Ads Use Google Street View to Take You Inside Its Planes

'Test drive' before buying a ticket

Travel often? Use Google Street View? Hell, maybe you'll love Virgin America's Seat View. It's exactly what it sounds like: You use the campaign to "stroll" through the Airbus A320 that…

How James Murdoch Thinks the Ad Industry Should Innovate

Empower consumers to make their own choices

James Murdoch, who took over as CEO of 21st Century Fox in July, doesn't see Netflix as a harbinger of a world without advertising. But he said the ways brands…

Durex Is Lobbying Very Hard Indeed for a Condom Emoji

To promote safe sex (and safe sext)

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding…

Here's How Advertisers Will Be Able to Target TV Viewers Who See Competitors' Ads

Millennial Media's first offering after AOL acquisition

Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices. It is the the company's first offering since AOL's $238…

Bentley's New App Uses Facial Recognition to Point You to the Ideal SUV

Emotion meets design

In what it's billing as a "luxury commissioning experience," Bentley has launched its Inspirator app with a compelling promise: To use your emotions to recommend you the perfect Bentayga SUV. VML…

Trix Is Looking for a Real Live Silly Rabbit to Put on Its Boxes

Does your furry friend have what it takes?

Trix has a treat in store for rabbit fans. The General Mills cereal brand just launched #RealTrixRabbit, a competition to find one real live bunny to replace its iconic animated…

YouTube Isn't Worried Its New Subscription Service Sounds Like a Porn Site

Brand wasn't caught with its pants down

YouTube surely spent a lot of time and effort in deciding what to call its ad-free subscription option, which was announced Wednesday. It decided to name the service YouTube Red, pointing…

This Art Project Will Transform the Eiffel Tower Into a Forest of Heartbeat-Powered Trees

For every virtual tree, a real one grows too

Ahead of the United Nations Climate Change Conference (COP21) in Paris on Dec. 7-8, conceptual artist Naziha Mestaoui gives us 1heart1tree, an art project that reforests the planet as more people contribute. Brought to…