Advertising & Branding



Check Out Twitter's 10 Buzziest Global Topics of 2016

Trump-Clinton election wasn't No. 1, believe it or not

Twitter today is revealing its top 10 global trending topics of 2016. The Summer Olympics were the buzziest event of the year on the microblogging platform, garnering 187 million tweets, highlighted by…

What This Ad Agency Hopes to Learn by Living With an Ordinary Family for a Week

And how you can join them

David Ogilvy once said, "The customer is not a moron. She's your wife."  It's easy to say, but how many agencies live by the notion that consumers are people we know…

Canada's Immigration Site Crashes as Donald Trump Closes In on Victory

Its servers weren't expecting these results

Left-leaning American citizens are exploring their options to the north as Donald Trump tonight seems to be closing in on an upset victory over Democratic rival Hillary Clinton.  The website for…

How Instagram, Google, Facebook and Other Tech Notables Are Getting Out the Vote

With social calls for civic duty

This afternoon, Instagram is sending many of its 100 million U.S. users a reminder to go vote. The mobile app announced today that it built the feature over the weekend,…

This Remarkable VR Film About Going Blind Is Hailed as the Format's Most Empathetic Yet

The backstory of Notes on Blindness

This summer, the Sundance Film Festival hosted the premiere of Notes on Blindness. It's a film about John Hull, a theologian who spent 16 years chronicling his degenerative blindness in…

This Director Just Schooled Us on 360 Video With an Immersive Short Story for Facebook

Alex Smith breaks linear boundaries in visuals, sound

Director Alex Smith has created his first-ever 360 video, as part of an ongoing series called "Picture This," a project started by Facebook in partnership with Semi-Permanent, an Australia-based global creative and design…

Heineken Just Made an HR Campaign That's as Cool as Any Consumer Ads It's Done

Dive behind the scenes of 'Go Places'

Oh, the places you'll go! In 2013, Heineken scored a bronze Lion at Cannes with "The Candidate," an internship contest that generated a whopping 1,734 global entries.  Now, the brand is back to recruiting…

The New York Times Just Bought an Agency Focused on Virtual and Augmented Reality

Fake Love will help expand T Brand Studio

You can't buy me love, but The New York Times just bought Fake Love. An experiential design studio with a focus on virtual reality and augmented reality, Fake Love will help…

The British Are Buzzy: The 4 Biggest Social Media Moments From the Olympics Monday

#GBR is notable for a second day in a row

There were plenty of highlights Monday from the Summer Olympics in Rio de Janeiro, and digital marketing player 4C looked at the news that generated the most combined social chatter on…

Why Women's Soccer Star Alex Morgan Is Unparalleled on Social Media

Olympian gets incredible results across platforms

ListenFirst is examining which Team USA Olympic athletes are generating the most social chatter on a week-by-week basis exclusively for Adweek. Earlier today, we looked at ListenFirst's data from Aug. 1 to…