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Whirlpool Hopes to Take a Spin With Virtual Reality Homeowners can find the right appliance before they enter the store

Whirlpool was on top of the appliance/technology convergence two years ago when it launched its Sixth Sense Live collection, so it's no surprise the brand aims to be a major…

January 8, 2015, 6:10 PM EST

What If You Could Check LinkedIn on Your Bathroom Mirror Every Morning? Site sees big potential in the smart home of the future

You get up late for work and rush into the bathroom to get ready. In the scramble you can't quite recall your meeting schedule for the day or important background…

January 7, 2015, 3:47 PM EST

From Humor to Heartbreak, BuzzFeed Thrives by Stirring Emotions New publisher Dao Nguyen on balancing laughs with hard news

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available…

January 5, 2015, 5:33 PM EST

More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says Apple Watch will stoke the trend

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research. The popularity of computers that you can wear is…

December 9, 2014, 6:07 PM EST

How Philips Hooked Young Men With a Choose-Your-Own-Adventure Campaign A guy needs to shave. It could go 1,296 ways

Engaging an audience online—especially the fickle millennial male—can be a tall order. To capture his attention and show off the versatility of the Click & Style electric razor, Philips decided…

December 8, 2014, 1:15 PM EST

Intel Will Reportedly Be Inside the New Version of Google Glass Could increase battery life

Intel will craft the chip inside the next version of Google Glass, which could lead to a longer battery life and new workplace applications, according to The Wall Street Journal,…

December 2, 2014, 1:19 PM EST

5 Instagram Food Photographers Who Keep Fans and Brands Hungry for More Getting shoppers to bite

Marketers hope they can make consumers hungry for their products from Instagram posts. And it's not just food brands getting in on the action—online services and retailers like Expedia and…

December 1, 2014, 9:48 AM EST

Is Vagueness Killing Advertising? Let's drop meaningless phrases like 'digital advertising' and 'content marketing'

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never…

November 30, 2014, 11:36 PM EST

Jam3 Turns Crazy Marketer Ideas Into Digital Reality Uses cutting-edge technology to help consumers tell brand stories

Specs Who (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo Vio What Digital design and development Where Toronto When Publicis and Orange came up with…

November 30, 2014, 11:00 PM EST

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