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Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says Apple Watch will stoke the trend

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research. The popularity of computers that you can wear is…

December 9, 2014, 6:07 PM EST

How Philips Hooked Young Men With a Choose-Your-Own-Adventure Campaign A guy needs to shave. It could go 1,296 ways

Engaging an audience online—especially the fickle millennial male—can be a tall order. To capture his attention and show off the versatility of the Click & Style electric razor, Philips decided…

December 8, 2014, 1:15 PM EST

Intel Will Reportedly Be Inside the New Version of Google Glass Could increase battery life

Intel will craft the chip inside the next version of Google Glass, which could lead to a longer battery life and new workplace applications, according to The Wall Street Journal,…

December 2, 2014, 1:19 PM EST

5 Instagram Food Photographers Who Keep Fans and Brands Hungry for More Getting shoppers to bite

Marketers hope they can make consumers hungry for their products from Instagram posts. And it's not just food brands getting in on the action—online services and retailers like Expedia and…

December 1, 2014, 9:48 AM EST

Is Vagueness Killing Advertising? Let's drop meaningless phrases like 'digital advertising' and 'content marketing'

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never…

November 30, 2014, 11:36 PM EST

Jam3 Turns Crazy Marketer Ideas Into Digital Reality Uses cutting-edge technology to help consumers tell brand stories

Specs Who (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo Vio What Digital design and development Where Toronto When Publicis and Orange came up with…

November 30, 2014, 11:00 PM EST

Singapore Students Create App That Rewards You For Ignoring Your Phone But is Apple Tree poison for digital ads?

An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone…

November 21, 2014, 5:30 PM EST

NYC Phone Booths Will Become Free WiFi Kiosks In all five boroughs

The unused and faintly depressing husks of pay phones around the city will soon be re-animated as WiFi kiosks.  Called "Links," the kiosks will be fitted with touchscreens and charging stations…

November 20, 2014, 6:21 PM EST

Intel Partners With Fashion Brand to Craft a Blinged-Out Smartbracelet Don't call it a smartwatch

There's bling, and then there's upmarket digital bling. Intel, the company that makes chips that power your laptop, teamed up with fashion brand Opening Ceremony to bring you My Intelligent Communication…

November 19, 2014, 12:37 PM EST

Here's What Jared Leto Had to Say to a Room Full of Tech and Advertising Leaders Multi-talented actor joined chat on L.A.'s role as a creative center

Adweek recently gathered several creative and tech industry leaders at The Lot (home of Funny or Die) in West Hollywood for a frank discussion about the state of the ad business…

November 18, 2014, 11:20 AM EST

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