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Singapore Students Create App That Rewards You For Ignoring Your Phone But is Apple Tree poison for digital ads?

An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone…

November 21, 2014, 5:30 PM EST

NYC Phone Booths Will Become Free WiFi Kiosks In all five boroughs

The unused and faintly depressing husks of pay phones around the city will soon be re-animated as WiFi kiosks.  Called "Links," the kiosks will be fitted with touchscreens and charging stations…

November 20, 2014, 6:21 PM EST

Intel Partners With Fashion Brand to Craft a Blinged-Out Smartbracelet Don't call it a smartwatch

There's bling, and then there's upmarket digital bling. Intel, the company that makes chips that power your laptop, teamed up with fashion brand Opening Ceremony to bring you My Intelligent Communication…

November 19, 2014, 12:37 PM EST

Here's What Jared Leto Had to Say to a Room Full of Tech and Advertising Leaders Multi-talented actor joined chat on L.A.'s role as a creative center

Adweek recently gathered several creative and tech industry leaders at The Lot (home of Funny or Die) in West Hollywood for a frank discussion about the state of the ad business…

November 18, 2014, 11:20 AM EST

Will the Apple Watch Protect Users' Most Sensitive Health Information? FTC is looking into privacy before 2015 launch

When Apple releases its watch early next year, will users' sensitive health information such as pulse and movement be safe? The Federal Trade Commission has been meeting privately with Apple…

November 17, 2014, 1:03 PM EST

Watson Design Group Turns Films Into Rich Interactive Online Experiences Boutique uses creativity, collaboration and gut instincts to create websites

Specs Who Jordan Cuddy, vp, production; Fernando Ramirez, founder and chief creative director; hleb marholin, creative director What Digital creative shop Where Los Angeles In 2004, Watson Design Group chief creative director Fernando Ramirez…

November 17, 2014, 12:02 AM EST

Why Traditional Media Isn't Dying, and 4 Other Myths of the Digital Era Dispelled Are copywriters really dinosaurs?

"We are no longer creative people. We are inventors!" The cyber jury president at Cannes Lions International Festival of Creativity proclaimed this four years ago, but today I argue it couldn't…

November 11, 2014, 7:00 AM EST

Microsoft Layoffs Continue, and Global Ad Sales Force Is Latest Victim Executive team largely intact

Last week, Microsoft laid off most of its advertising sales force as part of 18,000 proposed job cuts announced by CEO Satya Nadella in July. Business Insider broke the story Friday,…

November 3, 2014, 5:22 PM EST

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

October 17, 2014, 1:53 PM EDT

Ebola's Spread Is Being Tracked by Mobile Media WHO, eHealth develop digital responses

The first confirmed death of an Ebola patient in Texas has prompted some health organizations to turn to the power of mobile media to help contain the virus at its…

October 9, 2014, 8:49 AM EDT

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