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Advertising & Branding

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Food & Beverage

Plucky Jim Perdue Returns to TV, Crying Foul Over Competitors' Claims About Antibiotics

Tough men, tender chickens

Jim Perdue—son of Frank, the tough man who made tender chicken—is back pitching Perdue Farms poultry. At a time when most every TV spot features models and celebrities, Perdue might seem…

To Introduce Big King in Brazil, Burger King 'Flame-Grills' Big Mac Superfans

David São Paulo converts, tattoos McD's devotees

How to convince fast-food diners that Burger King's Big King burger is a superior option to the iconic McDonald's Big Mac? Invite Golden Arches superfans to Brazil, feed them the…

Ad of the Day: Taco Bell Takes Back Bacon in This Silly Anti-Craze Campaign

Enough with the spinoffs

If you needed further evidence that the bacon craze has completely imploded, Taco Bell is making fun of the universal obsession with the stuff to pitch a new product ……

Ad of the Day: Coca-Cola's Minimalist Can Promotes a World Without Labels

Less branding, more tolerance?

Coca-Cola has toyed with its packaging once again, this time to join the global movement for equality and tolerance—by removing its own label off its products to promote a world…

Ad of the Day: Mcgarrybowen's New Triscuit Ads Will Have Foodies Licking Their Lips

How five food businesses weave the cracker into recipes

Mcgarrybowen Chicago's latest campaign for Triscuit, called "Makers of More," celebrates the brand's roots, and the simplicity of its recipe (wheat, oil and salt), by presenting the stories of five…

Can McDonald's Turn an Awkward Blind Date Into Something That's Actually Fun?

Burnett tries fast-food rom com

McDonald's won't just sate your hunger and comfort you when you're down. It will actually save your aborted love life. Or so claims a new U.K. ad from Leo Burnett London.…

Think You Won't Like Newcastle Brown Ale? Newcastle Thinks You're an Idiot

Building a wise-cracking campaign around a negative

If you've never had the pleasure of drinking a Newcastle Brown Ale you might well think it's a heavy, bitter beer. You would also be dead wrong, Newcastle says—and the…

Did Starbucks Buy (and Close) La Boulange Just to Get Its Recipes?

$100 million wasn't a lot to fix food problems

Starbucks courted San Francisco's upscale La Boulange bakery chain for six months before buying it in 2012, for $100 million in cash. At the time, the acquisition was hailed as…

A Mythical Blacksmith and a Real-Estate Dealmaker Pitch Kids on Go-Gurt

Spots show what it takes to get it all

Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business. That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi &…

Southern Comfort Wants You to Tan Your Giant Belly (and Your Lemonade) This Summer

Getting even more comfortable

The hirsute, rotund free spirit from Southern Comfort's famous "Beach" ad in 2012 may have been harboring a dirty secret—his famous tan might have been at least partly self-inflicted—judging by…

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