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Advertising & Branding

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Food & Beverage

This Explosively Bizarre Ramen Ad Is Packed With a Japan's Worth of Viral References

Trends are fleeting. Instant noodles are forever

Taiyo Kikaku's Tokyo division made a video for Nissin Chikin ramen that appropriates a dizzying array of Japanese ad tropes. "SamuraiDroneCatIdolSuperhumanRubeGoldbergViewerWarningTooExplosiveHighSchoolGirl"—a breathless title that references all the stuff it plays with—is…

This Pepsi Spoof Aims to Ruin Cindy Crawford's Classic Ad Forever

SumOfUs again targets palm oil usage

A new ad from a consumer activist group is taking aim at Pepsi's sourcing practices by spoofing one of the soft drink company's most famous commercials—Cindy Crawford's roadside gas station…

Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer

This beer's got your back

Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering "kick backs"—a fun series of unexpected rewards—to people across the country. Who…

Snack Brand Reaches Out to Coders in Desperate Attempt Not to Be Killed by Robots

Halfpops has a deal for the computer nerds out there

When the robopocalypse comes, will you be ready? Or will you at least have some snacks on hand so you can ride out the chaos in an underground bunker somewhere? A…

Corn Dogs Beat Down the Most Monstrous Hunger in This Ad for Foster Farms

Odysseus Arms slays the beast

A horned, hairy monster represents a pre-teen's ravenous appetite which, left unchecked, swells to Godzilla-esque proportions in the first-ever ad campaign for Foster Farms Corn Dogs. On the plus side,…

A&W's Root Beer Mug Has Many Uses Beyond Holding Root Beer, Says Goofy Infomercial

But the press release is actually better than the ad

We had high hopes for this A&W Restaurants infomercial by agency Cornett for the A&W mug. Created for InStyle TV, it promised to be tongue-in-cheek, possibly nostalgic and—why not?—mobile friendly.  Well,…

Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade

Animated levity from Moonbot Studios

We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared,…

Caribou Coffee Made It Snow in Minneapolis Last Week for a Cool Iced Coffee Stunt

A wintry introduction for the brand's Caribou Coolers

Snow fell last Friday in Minneapolis, even though the temperature was over 70 degrees. Of course, it was all just part of an ad campaign. Caribou Coffee engineered the freaky flakes at…

Today Only, See the Dreamland Behind This Mysterious Oreo Storefront in L.A.

Cookie brand opens its latest Wonder Vault installation

Back in February, a weird Oreo door suddenly appeared on 18th Street between 7th and 8th Avenues in New York, promising untold wonders of cryptic cookie goodness. Now, Los Angeles…

Brisk Ice Tea Is Latest Brand to Get Its Own Sneaker, and It's Pineapple Passionfruit

These kicks are loud and refreshing

Ever since Lipton's Brisk Iced Tea abandoned its inescapable '90s "That's Brisk, Baby!" ad campaigns from J. Walter Thompson that featured Claymation celebrities, its marketing has focused almost entirely on…

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