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Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads 72andSunny searches the city

Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to find—because they've been woven into the…

October 8, 2014, 11:12 AM EDT

The BBC Rolls Out a Galaxy of Stars (and a Tiger) in This Lavish Cover of 'God Only Knows' Launch of music initiative is also a charity effort

Does Brian Wilson know who Lorde is? Or why there's a tiger on his piano? This lavish video boasts an array of stars performing Wilson's 1966 Beach Boys classic "God Only…

October 8, 2014, 9:48 AM EDT

Ad of the Day: Sarah Silverman Wants Equal Pay. Failing That, She Wants a Penis (NSFW) Comedian teams with Droga5 for another brilliant campaign

Droga5 was just 2 years old in 2008, with nothing like the profile it has now, when it teamed up with Sarah Silverman for "The Great Schlep," encouraging Jews to…

October 8, 2014, 8:45 AM EDT

MDC's Assembly Gets Bigger Through Another Merger This time Doner Media becomes part of the operation

MDC Partners is merging media units again. Seven months after TargetCast merged with RJ Palmer to create Assembly, Assembly is absorbing Doner Media, the media planning and buying arm of Doner.  The…

October 7, 2014, 4:11 PM EDT

Ad of the Day: Dead Mice Act Out Plays in the Strangest Pest-Control Spots Ever Barton F. Graf's darkly comic 'Dead Mouse Theatre'

You'll laugh! You'll cry! You may cringe a bit, too. Barton F. Graf 9000's first campaign for Tomcat mouse-killing bait takes an off-off-off-Broadway approach with the introduction of "Dead Mouse Theatre."…

October 7, 2014, 2:44 PM EDT

Brand of the Day: Jack Link's Marks 10 Years With Carmichael Lynch by Painting Sasquatch Fine art of a fine fellow

Jack Link's Beef Jerky likes to make mischief, but it has a serious side, too. Take, for example, this new faux-oil portrait of Sasquatch, the brand's longtime mascot. Instead of chucking…

October 7, 2014, 12:08 PM EDT

Mr. Bean Is a Hopeless Kung Fu Warrior in the Most Hilarious Snickers 'You're Not You' Ads Yet Rowan Atkinson is a ridiculously inspired choice

You're familiar with the joke at this point. Someone is super hungry, turns into a celebrity, eats a Snickers and goes back to being a normal person. Punch line: "You're…

October 6, 2014, 1:46 PM EDT

Ouija Board Reader Brings Eye-Bulging Terror to This Latest Horror-Movie Ad Stunt From the makers of the Carrie and devil-baby virals

You're asking for trouble if you visit a ouija board reader. But these poor Brooklynites got even more than they bargained for. Thinkmodo, the agency behind the Carrie and Devil's Due…

October 6, 2014, 11:56 AM EDT

Saatchi’s New CEO Doesn’t Want to Pick Apart the Past But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

October 6, 2014, 8:19 AM EDT

Attention Brands: This Is How You Get Millennials to Like You Looking at what resonates with most marketers’ dream demo

How can a brand get that coveted millennial nod? It's all about talking to them in their own language.  "Ever since youth culture became a defined concept, marketers have been using…

October 6, 2014, 8:02 AM EDT

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