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John Cena Defines Patriotism Brilliantly in This Remarkable Ad for Fourth of July

What love for America really means

"To love America is to love all Americans." It's a simple proposition—and an urgent one this Fourth of July, when the U.S. has rarely seemed more divided. And it's delivered in…

Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle

P&G updates a song that's 'ownable and relatable'

Everybody's favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that's so kitschy-catchy, no amount of scrubbing will wash it out of…

This Fourth of July, Dixie Salutes Salad-Loving Men and Wants You to Stop Shaming Them

Go on, enjoy that endive proudly

Dear men of the world: The Fourth of July is just around the corner, which means it's time to fire up the grill and break out all the meat. Some…

Best Ad of 2016 That You've Never Seen? It's Japan's Weird, Wonderful 'Firefly Man'

Don't even try to guess where this plot is going

A man who can't keep the lights on for his family leaves home on a five-year quest, and returns as a human firefly who lights up his entire village.  That is…

Ad of the Day: This Up-and-Coming Beer Brand Got Its First Ad Just Right

House Beer's debut goes down easy

Beer brands tend to get wound up in knots trying to communicate their essence. But not House Beer. From its very name down to the aesthetic of its debut commercial,…

TBWA\Chiat\Day Names New Executive Leadership Team in Los Angeles

Agency promotes chairman, creative and strategic chiefs

The Los Angeles office of TBWA\Chiat\Day announced a series of promotions today, naming three new leaders in its creative and strategy departments. Chief creative officer Stephen Butler has been promoted to…

Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads

Unconditional love from Jung von Matt

Beer bump watch! Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they're pregnant. Fact…

Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site

Mirroring the craft of making a bottle of V.S.O.P Privilège

Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that…

When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Trick shots in the trailer

Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for…

Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth

Creatives are shifting to makers

In case you had any doubt that agencies are looking to become known as much for inventing products as creating ads, French agency Buzzman has launched sister agency Productman, a "business…

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