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A King Escapes Drudgery of His Throne Thanks to PlayStation in New Epic From BBH

Fantasy fighting is better than the real thing

My kingdom for a console! A bored medieval monarch abdicates his throne—well, he vanishes, at any rate—to find fantastical fulfillment in the larger-than-life world of Sony PlayStation 4 in this rollicking…

What This Ad Agency Hopes to Learn by Living With an Ordinary Family for a Week

And how you can join them

David Ogilvy once said, "The customer is not a moron. She's your wife."  It's easy to say, but how many agencies live by the notion that consumers are people we know…

What This Creative Director on Liquor Brands Learned From Opening Her Own Speakeasy

Melissa Maher took her expertise to an entrepreneurial venture

Creative director Melissa Maher knows the alcohol business well. Over the last 12 years, she's worked with Brown Forman, Mike's Hard Lemonade and, in her current role at The Marketing Arm…

Ad of the Day: Parents Get Their Kids to Ask Santa for a Lexus in Automaker's Holiday Ads

Sometimes you have to hijack their direct line to the big man

Lexus has rolled out its 2016 Christmas campaign, the latest installment of its "December to Remember" sales event advertising from agency Team One, and it has various adults manipulating kids…

Georgetown Optician's Eyewear-Crazed Family Is Back in Another Gorgeously Designed Ad

And it's even more bizarre than the original

You remember the Voorthuis family, the optically obsessed owners of eyewear retailer Georgetown Optician. They were the quirky stars of agency Design Army's beautifully weird (and "true-ish") commercial last year…

Ketel One Vodka's Funny Films From Barton F. Graf Go Down Smooth

A family affair

Ketel One offers a tipsy take on its quest for vodka perfection in this new campaign from Barton F. Graf. The work consists mainly of self-consciously wacky "training videos," purportedly aimed…

Benicio del Toro Shows How to Act Like You Love Crappy Gifts in Heineken's Holiday Ad

An opportunity to flaunt his range

Nothing says "family" like pretending to love the terrible gifts your relatives have gotten you for the holidays. That, at least, is the basic premise of a new 30-second Christmas ad…

This Year's Lovely Christmas Ad for the Spanish Lottery Has a Surprising Outcome: Nobody Wins

Unifying magic from Leo Burnett Madrid

The Spanish Christmas lottery is special. It boasts one of the biggest prize pools in the world, and paid out more than $2 billion in prizes last year.  Lotto tickets are…

Ad of the Day: Organic Valley, in Deadpan Style, Celebrates the End of the War on Butter

Nominate a hero today to get a butter-sculpture portrait

Sugar is the new heroin, and sitting is the new smoking. But one formerly vilified habit—eating butter—is apparently off the naughty list. Gingerbread cookies and basted turkeys for everyone! In a…

Former AgencySpy Editor Launches PR Firm Catering to Ad Agencies

Raven PR looks for perfect blend of earned and paid media

Most mid-sized to large ad agencies don't just have their own in-house PR—they also retain third-party firms to help raise awareness via earned media placements. These communications professionals pitch the…

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