YouTube Announces Its Own Streaming Alternative to Cable TV

The service will cost $35 per month and include many major networks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

YouTube announced today it will soon launch its own answer to DirecTV Now and other subscription-based TV services.

The company called it “live TV for the YouTube generation,” in its announcement.

YouTube TV will cost around $35 per month and provide access to ABC, NBC, CBS and FOX in addition to many other networks and live programming such as sports and news. The Verge reported that the current list of participating networks doesn’t include any Turner Broadcasting properties or certain channels from Viacom.

The real-time, livestreaming service will show ESPN and local sports channels that will vary by region.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in