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In the last year alone, more than 40 brands and agencies have launched experiential or event divisions, which leads us to believe experiential marketing is not just a fad—it’s here to stay. So what should brands and agencies know about the growth and power of experiential marketing?
At Adweek’s Elevate: Creativity event on May 1 at New York’s Times Center, we heard from Jessica Reznick, president of We’re Magnetic, an experience-first marketing agency, about how experiences are the new currency in brand marketing.
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