Wondering How Your Brand Can Tap Into $44 Billion of Gen Z Buying Power? This Agency Might Be Able to Help

You don't want to miss out because experiential marketing is not just a fad

Video: Nick Gardner, Breana Mallamaci; Editor: Josh Rios

In the last year alone, more than 40 brands and agencies have launched experiential or event divisions, which leads us to believe experiential marketing is not just a fad—it’s here to stay. So what should brands and agencies know about the growth and power of experiential marketing?

At Adweek’s Elevate: Creativity event on May 1 at New York’s Times Center, we heard from Jessica Reznick, president of We’re Magnetic, an experience-first marketing agency, about how experiences are the new currency in brand marketing.