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When network executives and advertisers sit down for Thanksgiving dinner on Thursday, they will have plenty to be thankful for: Thanksgiving Day is now home to four of fall's most-watched programs.
Macy's iconic parade and three Turkey Day football games ranked among the 30 most-watched network programs last fall. The whole holiday has become a testament to the drawing power of live TV—and captive audiences—as friends and families gather for the meal and end up riveted to their TV sets all day long.
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