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Tubi, an ad-supported, free-to-consumers streaming service, is “the best free steaming service that no one has ever heard of,” according to the company’s head of marketing, but a new brand campaign tied to the holidays aims to change that.
“When people hear free streaming, they get a little bit skeptical,” Emily Jordan said. “Free doesn’t necessarily mean cheap or illegal. It’s really like a life hack. It’s a simple, smart choice.”
That’s the theme of the campaign, which is tied to the holidays—that Tubi is the “stupid smart way” to stream TV and movies.
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