The CW's New Sunday Night Slate Helps Boost Upfront Volume 15 Percent

Network is the first broadcaster to finish up this year’s sales

The first broadcaster has crossed the upfront finish line with The CW wrapping its negotiations today, two weeks earlier than it did in 2017.

And with strong buyer interest in the network’s additional night of programming this fall—it’s expanding to Sundays for the first time since 2009—The CW saw volume gains of 15 percent this year, according to a source familiar with negotiations.

The network pushed for CPM (cost per thousand viewers reached) increases in the low double-digits.

Ad sales chief Rob Tuck wrapped upfront sales before the network, or any other broadcaster, even announced its fall premiere dates.

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