Television’s Biggest Advertisers Spent Almost $10 Billion in 2019

The retail industry spent more on TV ads in 2019 than any other

Major advertisers are still spending big on traditional TV. The 10 biggest advertisers spent nearly $10 billion on television ads this year combined, and more than 2,000 companies made national TV part of their media mixes for the first time, according to an analysis of TV trends from the advertising intelligence platform MediaRadar.

According to the analysis, which MediaRadar exclusively provided to Adweek, the major TV ad spenders are the usual brand suspects, including Procter & Gamble, Berkshire Hathaway, Amazon, AT&T, T-Mobile and PepsiCo, along with auto brands General Motors, Ford, Hyundai and Toyota.

Overall,

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