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Global market research firm Synovate, a unit of London-based Aegis Group, has launched Media Atlas China, a new syndicated study of 68,000 consumers spanning 66 cities and rural areas across the Chinese mainland.
The panel will be continuously maintained and updated quarterly. The initiative is designed to track consumer spending habits and related behavior, media exposure, lifestyles and attitudes across Chinese society.
Steve Garton, executive director of media at Synovate, said, “Chinese consumers and Chinese brands represent the new world order.
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