State Farm Signs On as Lead Sponsor of Billboard Latin Music Awards on Telemundo

2015 show includes simulcast on NBC Universo

State Farm is back as the title sponsor of Thursday's Billboard Latin Music Awards.

The awards show airs on Telemundo with a simulcast on NBC Universo, the NBCU cable network that launched in January.

State Farm's multiplatform title sponsorship features integrations on the red carpet and the main show, and, for the first time, the insurer is sponsoring Latin Pop Song of the Year. Telemundo said the award "will be presented in a unique format that truly highlights the brand's neighborly spirit through the power of music and bringing people together."

Additional sponsors include: Garnier Fructis, Mars Chocolate North America, Sprint and Toyota.

Pepsi returns as the official beverage sponsor and will offer exclusive "Out of the Blue" moments both on the carpet and awards show. Samsung will sponsor a backstage music studio where artists can take photos with a Galaxy S6 Edge, and Target returns as the official retail sponsor offering an exclusive album titled The 2015 Billboard Latin Music Awards Finalists Compilation CD.

The show at Miami's BankUnited Center is hosted by actress Gaby Espino and singer-actor Pedro Fernandez. Nominees this year include Romeo Santos, Enrique Iglesias and Shakira. There will be performances by Jennifer Lopez, Alejandro Sanz, Ana Gabriel, Carlos Santana and other top Latin artists.

Recommended articles