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State Farm is back as the title sponsor of Thursday’s Billboard Latin Music Awards.
The awards show airs on Telemundo with a simulcast on NBC Universo, the NBCU cable network that launched in January.
State Farm’s multiplatform title sponsorship features integrations on the red carpet and the main show, and, for the first time, the insurer is sponsoring Latin Pop Song of the Year. Telemundo said the award “will be presented in a unique format that truly highlights the brand’s neighborly spirit through the power of music and bringing people together.”
Additional sponsors include: Garnier Fructis, Mars Chocolate North America, Sprint and Toyota.
Pepsi
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